Billboard Poster Printing for Media Owners and Agencies – Blueback, Citylight and Banners Sorted per Site

Billboard and citylight formats in different countries

Every market has its own standard sizes, and the same campaign often runs on several. Common formats we print for:

• UK and Ireland: 48-sheet (approx. 6.1 × 3.05 m), 96-sheet (two 48-sheets wide) and 6-sheet (approx. 1.2 × 1.8 m)
• Germany and Austria: Großfläche 18/1 (approx. 3.56 × 2.52 m) and citylight posters
• Poland: 6 × 3 m and 12 × 3 m billboards, plus citylight formats
• Street furniture across Europe: citylight posters around 1.19 × 1.76 m for bus shelters and mupis

Exact sizes, visible areas and panel splits differ between operators and even between site types, so we always print to the operator's technical specification, which you send with the files. Our guide on billboard poster printing explains formats and papers in more detail.

Papers and materials: blueback, citylight, banner and mesh

We print outdoor posters on roll-to-roll UV printers up to 3.2 m wide without joins:

• Blueback 120 g: the standard paper for pasted billboards, with a blue back that stops old posters showing through, see citylight and blueback posters
• Whiteback 150 g: for citylight and backlit street furniture, with higher opacity
• Coated PVC banner 510 g: for billboards with tension frames and long-term sites, see billboards and fixed formats
• Mesh: for building wraps and large façade formats, see mesh banners for façades

A campaign run sorted per site and city

For media owners the hard part of a campaign is not printing 200 posters but getting the right poster to the right site. We prepare each run for posting:

1. You send the files and the site list with formats and, if needed, the creative per site.
2. Our in-house studio splits each design into the panels of the format, numbered in posting order.
3. We print, fold or roll per site, and add a site label with the code and panel numbers.
4. Packs are sorted per city or per posting crew.
5. Spares are added per format as agreed, so crews can replace a torn panel.

Example: 20 posters of 48-sheet size are about 372 m² of blueback; at approx. €3.05 net per m² that is approx. €1,135 net for printing, before folding, sorting and transport.

Deadlines set by the posting date

Outdoor campaigns start on a fixed date, and posting crews need materials in their depot before that. We plan production backwards from the posting date. Standard production is about 3 working days; large campaigns take up to about 14 days plus transport. Express printing in 24 hours is possible for late creatives at an average surcharge of approx. +40%.

Our head office and main production plant are in Wieluń, Poland, where we have been producing since 1991. Write in your language and we reply in it; we handle all 14 languages of this site.

Delivery to the operator's depot

Sorted packs are delivered to the operator's depot or directly to posting crews. Our own vans drive across Europe every day; on dedicated transport Germany and Austria are usually reached the next working day, the UK and Barcelona in about 2 days, and Madrid in 2–3 days. Couriers and dedicated couriers handle smaller drops.

For media agencies we work under white label: neutral packaging, labels with your campaign code, no contact with the advertiser unless you ask, and an NDA on request. See white label printing.

Prices and how to get a quote

Prices depend on paper, total area and sorting. Send us the formats and quantities, the site list by city, the posting date and the depot addresses. We return indicative prices for printing, sorting and transport, and confirm them before production; large or recurring campaigns are quoted individually.

For banner and mesh formats beyond billboards, see banner printing and scaffold and mesh banners. Our frontlit banners page lists banner options in detail.