wielkareklama.eu logo and brand guidelines

Logo preview

• 

  Horizontal logo on a light backgroundfull-colour version — primary

• 

  Horizontal logo on a dark backgroundnegative — white wordmark

• 

  Vertical logo on a light backgroundnarrow and square formats

• 

  Vertical logo on a dark backgroundnegative — white wordmark

The horizontal logo is the primary version. Use the vertical logo in narrow and square formats. The pack also contains flat, greyscale and single-colour (black and white) versions.

What is in the pack

• 01 Brand guidelinesPDF, 27 pages: logo construction, clear space, colours, versions, application examples
• 02 Logo horizontalprimary version
• 03 Logo verticalnarrow and square formats
• 04 Symbolthe symbol alone — icons, avatars, small promotional items
• 05 Partner badges“Partner”, “Technical partner”, “Sponsor”, “Produced by”
• 06 Icons, favicon, socialfavicon, app icons, 1080 px avatars, e-mail signature logo with ready-made HTML code
• 07 Logo with clear spacefiles with a built-in margin — place them without measuring
• 08 Colours.ase palette (Adobe), .css variables, colour table
• 09 FontsGeist brand typeface with the SIL Open Font License

Which format to choose

Key rules

Clear space

Leave a clear space of X around the logo — X is the height of the letter “w” in the wordmark. Do not place text, graphics or the edge of the format within this space. The files in folder 07 have this margin built in.

XX

Minimum sizes

Full-colour and negative versions

• Light background — full-colour version (primary).
• Dark background — negative with a white wordmark.
• Vinyl, screen printing, embroidery — flat version (colours without gradients).
• Stamp, engraving, embossing — single-colour version, black or white; black-and-white print — greyscale version.

What not to do

• Do not redraw the logo or set the name in a typeface — use only the files from the pack.
• Do not change the proportions, colours or layout, and do not add shadows or effects.

Details and application examples: brand guidelines (PDF, open in the browser).

Primary colours

• wielkareklama GreyHEX #74776FCMYK 28 / 18 / 28 / 53Pantone 416 C
• wielkareklama RedHEX #E41F13CMYK 0 / 96 / 100 / 0Pantone 485 C
• Graphite (dark background)HEX #2A2C28CMYK 70 / 60 / 65 / 80Pantone Black 7 C

CMYK: Coated FOGRA39 profile. Pantone values are the closest equivalents — check them against a swatch book before printing with a spot colour. The full palette, including the symbol colours, is in folder 08_Colours.