What SEG is and why retailers and exhibitors use it
SEG stands for silicone edge graphic: a printed fabric with a thin, flexible silicone strip sewn around its edge. The strip is pushed into a groove in an aluminium frame, which pulls the fabric tight and flat. There are no visible fixings, the graphic folds small for shipping, and it can be changed without tools.
That makes SEG frames the standard for retail walls that change with each campaign, shop-in-shop displays, trade show stands and office branding. A backlit version, the fabric light box, adds LEDs inside a deeper profile and uses a light-diffusing backlit fabric.
Frame types we produce
- Wall-mounted SEG frames, single-sided, in custom sizes for retail walls, offices and showrooms
- Free-standing modules 100 × 230 cm that link into walls of any length, for stands and shop-in-shop
- LED fabric light boxes, in an aluminium profile frame, with the graphic changeable without taking the box down
- Ultra-slim LED frames 12–25 mm thick for indoor retail, from A1 up to 100 × 200 cm
For rigid acrylic-faced boxes and outdoor signs, see our light box manufacturer page.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
SEG frames wholesale price list
| Item | From approx. (net) |
|---|---|
| SEG module 100 × 230 cm with fabric graphic | €160 |
| Replacement graphic for 100 × 230 cm module | €65 |
| LED fabric light box with profile frame | €300 per m² |
| Ultra-slim LED frame, A1 | €165 |
| Ultra-slim LED frame, 100 × 200 cm | €440 |
| SEG graphic 220 g, UV print, silicone edge sewn | €27 (1–4 m²) to €16 (100+ m²) per m² |
| SEG graphic 220 g, dye-sublimation, silicone edge sewn | €30 (1–4 m²) to €18 (100+ m²) per m² |
| Backlit textile 260 g, UV print | €29 (1–4 m²) to €18 (100+ m²) per m² |
| Backlit textile, dye-sublimation | €32 (1–4 m²) to €20 (100+ m²) per m² |
Fabric prices fall with the total area of an order, in bands of 1–4, 5–15, 16–49, 50–99 and 100+ m². Graphics for agencies and retailers with many frames therefore cost noticeably less per piece when ordered as one campaign. Prices for UK customers can be quoted in GBP on request.
SEG fabric printing: UV or dye-sublimation
We print SEG fabric with two technologies, and the choice depends on use, not on price alone.
- LED UV print directly on fabric, with an ink set made for textiles. Faster and cheaper, with no reflections, good for campaign graphics that change every few weeks.
- Dye-sublimation, where the dye enters the fibre. A very soft hand, deep colour under backlight, and no cracking when the fabric is folded many times. Better for long-term displays and premium fabric light boxes.
Every SEG graphic is finished in our sewing room: silicone edge sewn on, corners checked against the frame size, then folded or rolled for transport. Already have frames from another supplier? Send us the internal groove dimensions and we print graphics only. If a graphic is damaged, we reprint it to the same size from your file.
- 24 hexpress printing (UV inks need no drying)
- approx. 3 daysstandard lead time
- up to 14 dayslarge and custom projects with installation
Plus courier delivery. Tell us your date — we plan production around it.
Ordering, lead times and delivery
Send the frame dimensions or tell us the system, along with print files with bleed. Our studio checks every file and can adapt one key visual to all frame sizes from approx. €13 net per size.
Standard production is about 3 working days, express 24 h for about 40% extra, and large retail programmes up to about 14 days plus transport. Graphics are light, so they travel by courier to the UK, Ireland and anywhere in Europe; frames and light boxes go by our own vans or on pallets. For a retail chain changing graphics in many stores, we pack one set per store; see retail signage rollout and POS displays. For the UK we handle export paperwork with our forwarders; ask us about delivery terms.
For agencies, resellers and stand builders
SEG is a typical wholesale product: you sell the frame and the recurring graphics, we produce both. We dispatch in neutral packaging with no logo of ours and sign a confidentiality agreement on request; see white label printing. For trade show use, see exhibition graphics printing. Our plant in Wieluń, Poland, has produced display and print since 1991.