Signs & Large Format Print
Illustrative visualisationA restaurant sells an evening out, not just food. Advertising starts in the street (can people find you after dark, can they see the menu and prices from the pavement) and ends at the table and at the door with a takeaway bag. Diners decide fast: they walk past, glance at the menu on the A-board, look through the glass. If it looks nice inside and it isn't noisy, they come in.
In hospitality a lot gets worn out: menus get greasy and rubbed, terrace banners fade after a season, and the menu changes several times a year. So from the start we plan what should be durable (fascia, neon, walls) and what should be cheap and easy to replace (menus, posters, A-board graphics). More and more restaurants also live off delivery and takeaway, and there the advertising is the bag, the box and the sticker that end up in customers' homes.
1. Fascia and street
A restaurant works mainly in the evening, so the lettering has to light up. On a period building, letters on the facade and a projecting sign often work better than a large light box. For listed buildings and conservation areas, consent is obtained before production – from the local authority or conservation officer.
- Illuminated letters with the restaurant name→They look better than a flat sign and suit many kinds of facade. Front-lit from approx. €46 net per character, halo from approx. €55.
- Double-sided projecting sign over the pavement→Visible to passers-by from both directions, even when the entrance is through an archway or courtyard. From approx. €300 net.
- A-board with the daily menu on the pavementA1 or B1 snap frame, poster changed in a minute. People want to see prices before they come in. Double-sided A1 from approx. €90 net.
2. Summer terrace
The terrace is the restaurant's seasonal shop window. Barriers, parasols and awnings are visible from afar, so better they carry the restaurant's name rather than a brewery logo. Using the pavement needs a licence from the highway authority – the conditions are set by the council, and we produce to the approved size.
- Printed parasols→Protect diners from sun and rain, and print on the valances can be seen from the end of the street. A 3 × 3 m parasol from approx. €400 net.
- Café barrier covers→A banner or mesh with the name and menu on the terrace barrier. Removed after the season and stored until next year. Coated banner approx. €7–13 net per m².
3. Dining room and interior
Inside a restaurant, the walls create the atmosphere, while the ceiling and acoustics decide whether diners stay for dessert. Noise is a common complaint in restaurants with bare walls and concrete – a printed acoustic panel solves the problem and is decoration at the same time.
- LED neon for the wall→The restaurant name or a short slogan that diners photograph and tag online. On a PVC board up to 60 × 40 cm from approx. €210 net.
- Washable wall mural→Vinyl withstands scrubbing; non-woven is B-s1,d0 rated and odour-free after hanging, so it can go up without closing. Approx. €15–29 net per m² depending on type and area.
- Printed acoustic panels→They quieten the room and look like a picture or wall graphic. UV-printed acoustic fabric approx. €19–30 net per m².
- Signs: toilets, cloakroom, exit, function room→Small, but diners keep asking about them. Acrylic or dibond in the style of the interior.
- Wipe-clean menusOn synthetic paper or laminated – they can be wiped after every guest. A4/A3 lamination costs approx. €0.95 net per piece.
4. Takeaway and delivery
With delivery the restaurant never sees the customer, so the packaging does all the work. A branded bag, a sticker sealing the box and a menu inside mean that next time the customer types in your name rather than searching for 'dinner near me'.
- Branded cups and food packaging→Cups, boxes and takeaway packaging with print are quoted by quantity. A 300 ml branded travel mug (from approx. €7 net per piece for 100 pcs) also sells well at the till or as a gift for regulars.
- Branded paper bags→The courier and the customer carry them across half the town. Printed kraft, 100 pcs approx. €185 net.
- Takeaway menus for bags and counters→A folded menu with the phone number and delivery hours ends up on the customer's fridge. DL folder, 6 pages, 1,000 pcs approx. €90 net.
- Delivery car livery→Name, phone and one good photo of a dish. The car drives round town all evening.
5. Staff, events and gifts
Restaurants also earn from private parties, corporate dinners and gift vouchers. These are products that need showing – otherwise diners don't know they can book a christening lunch with you or buy a dinner as a present.
- Dinner vouchers and event invitations→A voucher in an elegant envelope sells before Christmas, Valentine's Day and Mother's Day. Invitations to tastings and themed evenings are printed in small runs.
- Branded aprons and T-shirts for staff→Waiting staff in matching outfits look smart and are easy to tell apart from guests. A4 print at 20–49 pcs approx. €3.30 net per item.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
An example for a restaurant on the ground floor of a period building with a seasonal terrace for a few tables.
| Front-lit letters, 10 characters, 30 cm high (10 × approx. €46) | from approx. €460 net |
| Double-sided illuminated projecting sign with bracket | from approx. €300 net |
| Double-sided A1 A-board with snap frame | from approx. €90 net |
| 3 × 3 m printed promotional parasol | from approx. €400 net |
| Café barrier covers, 8 m² banner (8 × approx. €9) | approx. €72 net |
| Washable vinyl wall mural, 12 m² wall (12 × approx. €24) | approx. €288 net |
| Takeaway menu – DL folder, 6 pages, 1,000 pcs | approx. €90 net |
Indicative net prices; an exact quote follows a short description and photos of the site. Installation by our own crew from approx. €42 net per hour plus travel.
From our experience — what to watch out for
- Print the A-board menu in a large font with prices. Passers-by read it from two metres away, not in their hand.
- Make frequently changing menus from a simple template. A new version is then a text swap, not a redesign.
- Order café barrier covers without dates or seasonal dishes – they'll last several years; put changing information on the A-board.
- Choose a washable wall mural for an open kitchen or by the bar. Ordinary non-woven picks up stains quickly from grease and steam.
- Put the neon and fascia lighting on a timer. The sign should be lit while the restaurant is open and a little after closing – the rest is wasted electricity.