Signs & Large Format Print
Illustrative visualisationSmall-batch production has one big advantage: every batch can be dressed differently. A craft brewery releases a new beer every few weeks, a winery a new vintage, a small producer a seasonal range. That means short label runs, many versions and the need for print 'right now' when the batch is ready for bottling. This is where a printer that does short runs and doesn't insist on ten thousand pieces comes in handy.
It's also worth remembering that alcohol advertising is restricted by law in many European countries, and the rules differ from country to country. In Poland, for example, very broadly: beer advertising is allowed but with many conditions (including a mandatory health warning over a clearly defined part of the surface, a ban on targeting minors and on linking drinking with success, sport or driving), while advertising wine and spirits is in principle banned, with narrow exceptions such as inside points of sale. A fascia with the company name, a product label or site signage is different from advertising, but the line can be thin. Show designs featuring the product to a lawyer before printing; we are responsible for printing and production, not for assessing legal compliance.
1. Labels and packaging
The label is your most important advertising – in the shop, on the pub shelf and in photos online. For bottles the material has to suit the conditions: beer goes into fridges and ice buckets, so the label must withstand moisture and not wrinkle on cold glass. You determine the mandatory information (alcohol content, ingredients, allergens, producer details) according to the regulations – we'll fit the design around it. What to choose for hand versus machine labelling is covered in [labels on a roll or on sheets](/poradnik/etykiety-w-rolce-czy-arkuszu).
- Labels for bottles and jars→Short runs for every batch or vintage, on water-resistant film or textured paper for wines.
- Labels on a roll for a labelling machine→If you label by machine – winding, core diameter and direction matched to your equipment.
- Bottle neck tags→Tasting notes, a competition award, a limited edition note – without redesigning the label.
- Sleeves and bands→A band around a set of bottles or a sleeve for a jar – sets apart a special edition and gift sets.
2. Mail order and gifts
An online shop and Christmas gift sets make up a sizeable chunk of sales for many small producers. A branded carton and [printed tape](/produkty/tasmy-pakowe-z-nadrukiem) look professional and also make a parcel less likely to 'go missing' in the sorting centre.
- Gift boxes→For a bottle of wine, a beer tasting set or three jars – printed die-cut boxes, in short runs too.
- Printed shipping cartons→For an online shop – a branded box that tells the customer at once who the parcel is from.
- Branded packing tape→The cheapest way to make a plain carton stand out. It also makes it harder to open a parcel unnoticed.
- Corporate gift sets→A set with your product and the client's branding for Christmas – when the product is alcohol, check how it may be described in the offer.
3. Site, taproom and tasting room
A fascia and site signage are information about the business, not alcohol advertising – here you can show your name and logo. Inside the point of sale the rules usually allow more freedom, but it's still worth checking for specific designs.
- 3D letters or logo on the building→The brewery or winery name on the facade, illuminated or not – visible to visitors and from the road.
- Tap list board→A printed panel with changeable name strips – updated every week along with the taps.
- LED neon in the taproom→A logo or slogan above the bar – the most photographed spot in the venue.
- Wall graphics telling the site's story→The brewing process, a map of the vineyard, the family history – on the tasting room wall instead of bare plaster.
4. Festivals, trade fairs and markets
Beer festivals, wine fairs and regional produce markets are where small brands win customers. The stand must be visible from afar and quick for two people to set up. On event materials it's safest to feature the producer's brand and to check any content about the alcohol itself.
- Printed gazebo→Your own branded gazebo sets you apart in a row of identical white festival marquees.
- Promotional counter with graphics→A folding counter with a top – for tastings and sales at the stand, with a changeable front graphic.
- Backdrop wall for the stand→A backdrop behind the counter with the brand name and a vineyard or brewery landscape – visible above people's heads.
- Branded staff clothing→Printed T-shirts, aprons and sweatshirts – at a festival, staff in brand colours are instantly recognisable.
- Cotton shopping bags→For bottles bought at the stand or in the shop on site – a bag with the producer's logo.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Sample items for a small brewery or winery with on-site and mail-order sales. Prices from our price list, installation not included.
| Die-cut boxes with 4/0 print, 100 pcs | approx. €210 net |
| Branded packing tape 48 mm × 60 m, 36 rolls | approx. €290 net |
| 3 × 3 m pop-up gazebo with full print | from approx. €750 net |
| Folding promotional counter with graphics | from approx. €210 net |
| Logo in 30 cm non-illuminated letters, 8 characters (8 × approx. €16) | from approx. €128 net |
Indicative net prices; an exact quote follows a short description. Labels, neck tags and shipping cartons are quoted once size, material and quantity are known.
From our experience — what to watch out for
- For every new batch design the label on a fixed template – the name, colour and description change, while the layout and mandatory information stay.
- Before a large run, test the label on a bottle straight from the fridge. Some materials wrinkle on cold, wet glass.
- For labels on a roll, give us the core size and unwind direction of your labelling machine. It's the most common cause of problems with a first order.
- Show festival and shop materials featuring the product to a lawyer before printing. A fascia with the company name is not the same as a poster with a pint glass.
- Order shipping cartons for specific bottle inserts – a standard box without dividers ends in breakages.