Signs & Large Format Print
What logo tape costs – an example from our price list
The most frequently ordered option is tape 48 mm wide and 60 m long on the roll. With flexographic print in three Pantone colours and a 395.6 mm repeat, a batch of 36 rolls costs approx. €290 net. Per roll: €290 ÷ 36 ≈ €8 net.
Is that a lot? It depends how you look at it. If sealing one parcel takes approx. 1 m of tape, a 60 m roll seals approx. 60 parcels. That is approx. €0.13 per parcel (€8 ÷ 60). For that, every shipment carries your logo all the way – from the warehouse, through the sorting hub, to the customer's desk.
Other quantities, widths or numbers of colours are quoted on request, see printed packing tape. The product is also described on the printed logo packing tape page.
Why you cannot order 5 rolls
Printed tape is produced by flexography, i.e. from printing plates – one for each colour. Making the plates and setting up the press costs the same whether we print a few dozen or a few hundred rolls. With just a few rolls that fixed cost would eat the whole budget, and a roll would cost several times more than sensible packaging.
That is why the price breaks start at a few dozen rolls. A repeat order with the same design is simpler to set up, because the artwork is already approved. For a small online shop, 36 rolls is usually several months' worth of shipments, and tape keeps well if stored somewhere dry, away from radiators and sunlight.
If you send a few parcels a week, to be honest printed tape may be overkill for now. A logo sticker on the carton will be cheaper, and you can move to tape once volumes grow.
What the price of printed tape depends on
| Parameter | Typical options | Effect on price |
|---|---|---|
| Quantity | from 36 rolls upwards | the biggest – the more rolls, the cheaper each one |
| Number of print colours | 1, 2 or 3 Pantone colours | each colour needs its own printing plate |
| Roll width and length | most often 48 mm × 60 m | more material = higher price per roll |
| Tape colour | brown, white, clear | quoted for the chosen base |
| Repeat length | e.g. 395.6 mm | decides how often the logo repeats |
The repeat is the length after which the pattern starts again. With a repeat of approx. 40 cm the logo appears on the tape roughly every 40 cm, so on a typical carton you will see it at least once on every strip. We fit the design to the repeat so the logo is not cut off halfway.
Which designs work on tape
There is little space on tape, and flexo printing has its limits. From experience:
- A simple logo and short text. Company name, web address, perhaps a strapline. Nobody reads long sentences on tape.
- Flat colours, no tonal transitions. Gradients, shadows and photos print poorly. A logo with a gradient is better simplified to a flat version.
- Contrast with the base. Black, white and dark colours look good on brown tape. Light yellow on brown almost disappears.
- Minimum line weight and type size. Very thin lines and small text can fill in with ink. We will advise on what to thicken when we look at the design.
- The logo as a vector. Plate-making needs a vector file. If you do not have one, read why printers ask for a vector logo – our studio can vectorise it for you.
Give colours as Pantone references. If your brand has strict colour guidelines, mention it in your enquiry.
- 24 hexpress printing (UV inks need no drying)
- approx. 3 daysstandard lead time
- up to 14 dayslarge and custom projects with installation
Plus courier delivery. Tell us your date — we plan production around it.
How to order logo tape
- Choose the tape width, length and colour (if unsure, go for the standard 48 mm × 60 m, brown or white).
- Decide the number of print colours and give them as Pantone references.
- Send the logo as a vector or ask us to design it.
- You receive a visual showing the pattern on the repeat for approval.
- After approval we start production and dispatch the finished rolls by courier.
Tape works well with other packaging elements: printed mailer boxes, kraft wrapping paper or a thank-you label. If you ship to many locations, we can also handle packing and multi-address dispatch.