Signs & Large Format Print
Illustrative visualisationElectronics sell on promotions and comparison. The customer arrives with a phone in hand, has checked prices online and is looking for a reason to buy here and now. That reason has to be on the shelf: the price with monthly instalments, a key spec, 'last few', a bundle with a free gift. So in electronics and computer stores most of the work is on shop-floor displays, which change with every leaflet and every launch.
The second particular is light. Big glazing and sun on TV screens are a common problem in high-street stores. Window film can solve it and carry advertising at the same time. Stores with a repair service also need signage for the service desk and small print that goes back to the customer with their device.
1. Facade and windows
Electronics stores are often in retail parks or on arterial roads, where the facade is large and customers arrive by car. A permanent logo in a light box, with a frame for a changeable campaign banner beside it – the cheapest way to make the facade change along with the promotions.
- Logo light box on the facade→A permanent element, visible in the evening from the car park and the road. On a large facade we build it in modules.
- Tension frame with a changeable banner→Black Friday, appliance sale, air-conditioner season. You change only the banner; the frame stays for years.
- One Way Vision film on the windows→Graphics facing the street, a view out from inside. It also reduces sunlight falling on TV screens.
2. Shop floor
Customers in an electronics store compare. Help them: mark departments from afar, highlight offers at the product and hang accessories where the customer is standing anyway. Launches and manufacturer promotions are handled with temporary cardboard displays – cheap and quick to produce.
- Department hangers→TVs, laptops, small appliances, gaming. Double-sided suspended signs visible from the entrance.
- Wobblers and price cards with specs→Price, instalments, one or two key specs. In HIPS, cut to shape.
- Hook stands for accessories→Cables, chargers, headphones, cases by the till and by the phones. Bought as add-ons by those who have just bought a device.
- Cardboard launch totems→A new console, a new phone, a manufacturer promotion. A cardboard or honeycomb board totem stands for a few weeks and then goes for recycling.
- Counter displays at the till→Memory cards, batteries, USB sticks. A small cardboard or acrylic display sells while people queue.
- Brand or gaming zone as a shop-in-shop→A dedicated area with SEG frames and a counter in the brand's or theme's colours. Customers feel they are entering a separate shop.
3. Service and click & collect
More and more stores have a click & collect point and a repair service. A customer who only comes to collect a parcel or drop off a laptop should know where to go from the entrance. And equipment returning from repair is a good opportunity to leave your contact details on it.
- Signs: service, collections, returns→Simple directional signage on doors and walls. The till queue doesn't mix with parcel collection.
- Service contact stickers on devices→A small sticker on the case of a PC you built or a laptop after repair. Next time it breaks, the customer knows who to call.
- Repair job number stickers→Marking devices on the service shelf. Numbered sheets, easy to peel off at collection.
4. Leaflets, shipping and store chains
Electronics and appliances are still a leaflet-driven trade. Many stores also ship online orders, and a parcel with branded tape is advertising in every home. With several or a dozen stores, a campaign has to go live everywhere on the same day.
- Promotional leaflets→8–16 A4 pages with a two-week offer. With a fixed rhythm we plan the dates in advance.
- Branded packing tape→Every shipment from the online shop carries the store name. It also shows whether a parcel has been opened.
- Campaign kits for every store→Wobblers, posters, hangers and banners packed separately for each address and shipped on the same day.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Indicative prices for the items an electronics store's signage usually starts with. Chain campaigns are quoted with a cost per store.
| Single-sided LED light box 500 × 80 cm (4 m² × from approx. €320) | from approx. €1,280 net |
| Coated PVC banner 510 g for a 6 × 3 m frame (18 m² × approx. €8) | approx. €144 net |
| Printed One Way Vision window film | approx. €10–18 net / m² |
| Wobblers and price cards in 0.8 mm HIPS | approx. €16–24 net / m² |
| A4 leaflet, 8 pages, 1,000 pcs | approx. €280 net |
| Printed packing tape 48 mm × 60 m, 36 rolls | approx. €290 net |
Indicative net prices; an exact quote follows a short description and photos of the site. Kitting and shipping for chains: approx. €3.30 + approx. €2.80 net per store.
From our experience — what to watch out for
- Put the price and one spec on a wobbler. Customers will compare the rest on their phones anyway, and a crowded wobbler stops nobody.
- One Way Vision film on a sun-facing window can help with glare on screens. How it works is explained in [One Way Vision film](/poradnik/folia-one-way-vision).
- Treat cardboard totems and displays as single-campaign material. Making them from PVC doesn't pay when they are replaced after the launch anyway. More: [cardboard POS displays](/poradnik/ekspozytor-kartonowy-pos).
- Order the tension frame banner in two versions straight away: a seasonal campaign and a neutral one with the logo. You won't be left with an empty frame between promotions.
- Keep packing tape print simple, in 1–3 colours. Photos don't work on tape.