Signs & Large Format Print
Illustrative visualisationA wholesaler gets two kinds of visitor, and both are in a hurry. The owner of a shop or restaurant comes with a list, wants to find the aisle quickly, compare prices and leave with a full trolley. The supplier’s driver is looking for the loading bay and the goods-in office. If either of them has to ask the way, you lose time, and pay a member of staff to explain where things are instead of filling shelves.
The second issue is prices. In a wholesaler they change often, supplier promotions come and go every two weeks, and there are thousands of shelf-edge strips. So we advise splitting it into two layers: permanent warehouse signage, done once and done properly, and consumables (price labels, wobblers, leaflets) planned so that changing them is quick and cheap.
1. Entrance, car park and loading bay
The first sign should be by the road, before the customer passes the turning. Past the gate, split the traffic: customer parking one way, suppliers to the loading bay the other. A board for drivers with a site plan and the goods-in phone number saves phone calls and lorries reversing through a car park full of customers.
- Pylon or totem with the name by the road→Visible from a distance, after dark too. A 3 m illuminated double-sided pylon from approx. €2,070 net, a 2.5 m non-illuminated totem from approx. €750 net. The foundation is priced separately.
- Supplier board with a site plan→Entrance, loading bay, goods-in office, phone number. 200 × 100 cm aluminium composite panel on a galvanised frame from approx. €165 net.
- Fence banner: trade customers, opening hours, recruitment→The cheapest way to let the area know about trade opening hours or job vacancies. 4 × 1.5 m is approx. €55 net (6 m² × approx. €9).
2. Warehouse floor: aisles and flooring
Aisle signs hang above the walkway, double-sided, with a number and two or three categories. The number must be bigger than the text: customers remember “six, drinks”, not the full department name. On the floor we mark pedestrian routes, set-down areas and forklift zones. Colours and line routes are set by your health and safety adviser; we choose a material that will stand up to the traffic.
- Aisle number and category signs→Lightweight printed 5 mm PVC, hung on wires. 20 signs 60 × 30 cm come to approx. €145 net (3.6 m² × approx. €39).
- Zone signs: chilled, frozen, drinks, household→Large signs on walls and columns visible from the entrance. We design them as one system with the aisle signs, so the department colours repeat.
- Floor graphics and arrows→Vinyl with an R10 anti-slip laminate, approx. €19–30 net per m². Quicker to apply than paint, with no need to close the aisle while it dries.
3. Prices and promotions
Order shelf-edge strips in a format that suits your label printing system, with spares for replacing damaged ones. For supplier promotions it pays to have a ready “campaign template”: wobblers in one shape, pallet skirts, a poster for the aisle end. Then you only change the artwork, not the whole system.
- Shelf-edge price strips in large runs→Synthetic paper that resists moisture in cold rooms. 500 strips 100 × 3 cm make 15 m², which is approx. €195 net at approx. €13 per m².
- Wobblers and shelf stoppers for supplier promotions→UV-printed HIPS approx. €16–24 net per m². They stick out from the shelf and catch the eye in a long aisle full of cartons.
- Printed pallet skirts→A pallet of promoted stock becomes a display. Textile banner approx. €13–22 net per m², hemming approx. €3.30 net per metre.
- Promotional leaflet for trade customers→A4, 8 pages, 1,000 copies is approx. €280 net. Handed out at the till and sent to regular customers, replaced every two weeks.
4. Deliveries to customers
If you deliver to shops and restaurants, your van is seen by more people than your warehouse. A large name, the order line and what you supply is enough. For parcel dispatch, printed packing tape and address labels speed up packing and show straight away who the goods came from.
- Van livery→Printed cast vinyl approx. €19–29 net per m², laminate approx. €8 net per m². For a fleet we make sure the colour matches on every vehicle. More in our guide to [company vehicle wraps](/poradnik/oklejanie-samochodu-firmowego).
- Packing tape with your logo→36 rolls of 48 mm × 60 m with a three-colour print is approx. €290 net. You can see at once whether anyone has opened the box.
- Roll labels for cartons and own packing→Your company details, “keep refrigerated” labels, labels for goods packed on site. We choose an adhesive for card, film and low temperatures.
5. Staff and wholesale networks
A customer on the shop floor is looking for someone to ask, and a uniform T-shirt or sweatshirt points them out straight away. For several depots in different towns we keep to one design and colour, pack a set for every site and install with our own crew outside opening hours.
- Branded T-shirts and sweatshirts for floor staff→A4 print at 100 pcs approx. €1.90 net each, at 20–49 pcs approx. €3.30 net. A different colour for tills, shop floor and warehouse helps people find their way.
- Campaign kits for every depot→Leaflets, wobblers and posters packed separately for each site. Kitting approx. €3.30 net per location, multi-site dispatch approx. €2.80 net per location.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
An example of signage for a mid-sized wholesaler moving into a new warehouse. Prices from our price list, excluding installation.
| Non-illuminated 2.5 m totem at the entrance | from approx. €750 net |
| Supplier board, aluminium composite 200 × 100 cm on a frame | from approx. €165 net |
| 20 aisle signs 60 × 30 cm, 5 mm PVC (3.6 m² × approx. €39) | approx. €145 net |
| 500 shelf-edge strips 100 × 3 cm (15 m² × approx. €13) | approx. €195 net |
| A4 leaflet, 8 pages, 1,000 copies | approx. €280 net |
| On-site survey and measurement | from approx. €85 net |
Indicative net prices; we give an exact quote after a short description, a floor plan and photos. The survey fee is refunded when you place the production order.
From our experience — what to watch out for
- Make the aisle number bigger than the category name. Customers remember the number, and department names change when you reorganise anyway.
- Before you order thousands of shelf-edge strips, trial them on a few racks. Check they fit the shelf profile and that labels from your printer stick to them properly.
- In cold rooms and freezers use synthetic paper and labels with low-temperature adhesive. Ordinary paper and adhesive fall off within days.
- Separate supplier traffic from customers before the gate. A sign placed past the barrier is too late: the lorry is already in the car park.
- Keep a standard template for supplier promotions. The supplier provides the artwork and you only order a new print, not a new solution.