Signs & Large Format Print
Illustrative visualisationA food producer, whether a small honey and preserves maker, a charcuterie or a dairy, fights for attention in the last few seconds in front of the shelf. Shoppers take what catches the eye and looks trustworthy. In this trade the label and the pack are the main advert. The second battleground is the shop itself: a display by the till, a wobbler on the shelf, a pallet of product wrapped in graphics in the supermarket.
Most producers work in runs that change: a new flavour, a Christmas edition, a two-week promotion with a retail chain. So it helps to have one supplier for labels, in-store material and the trade fair stand, in one colour scheme, without passing files between printers. The label content (ingredients, allergens, nutrition, required markings) is set by the producer in line with food labelling rules; we make sure it is legible, in the right colour and stays on the pack in the cold store.
1. Label and packaging
A label is chosen to suit the pack and the conditions: a different adhesive for glass kept in the fridge, for film, or for a jar that is still damp after pasteurising. Before ordering the whole run, test it on your own pack. For Christmas editions, sleeves and wraps work well: you change the look of the product without redesigning the whole label.
- Self-adhesive roll labels→For hand application or a label applicator. Film or paper, for glass, plastic and cartons. We quote each run by size, material and quantity.
- Product labels for limited runs→A new flavour, a Christmas edition, a retailer’s own-label product. Short digital runs pay off even at small quantities; we quote from your brief.
- Gift boxes and product packaging→A 155 × 110 × 50 mm folding box in 300 g board, printed 4/0: 100 pcs approx. €210 net, 500 pcs approx. €470 net. For packaging in contact with food, tell us straight away what goes inside; we choose the material to suit the product.
- Sleeves, wraps and inserts→For gift sets, jars, cheese blocks, chocolate bars. A cheap way to give a product a seasonal look. Quoted individually by format and quantity.
2. In the shop: at the shelf and by the till
POS material is usually ordered for a specific chain promotion or a new product launch. Shops have their own rules on sizes, fixings and display time, so first ask the store manager or the chain’s buying team what you are allowed to put up. Cardboard is cheap and light but lasts a few weeks; for permanent displays, PVC or acrylic is better.
- Counter-top displays by the till→For snack bars, honey in small jars, spices. Corrugated board with UV print approx. €13–21 net per m², acrylic approx. €43–60 net per m².
- Wobblers and shelf stoppers→‘New’, ‘Local produce’, ‘Special offer’. HIPS with UV print, approx. €16–24 net per m², shape cut.
- Printed pallet wraps→A pallet of product in the supermarket aisle, wrapped in graphics on all sides. Textile banner approx. €13–22 net per m², edge hemming approx. €3.30 net per linear metre.
3. Tastings, trade fairs, markets
In-store tastings and trade fair stands are the quickest way in this trade to get someone to try your product. A promotional counter sets up in minutes and fits in a car boot, and for outdoor events such as markets, harvest festivals and regional food fairs you need a gazebo.
- Promotional tasting counter→A folding counter with graphics from approx. €210 net, replacement graphics alone from approx. €60 net. The promoter brings it to the shop in an ordinary car.
- Gazebo for markets and outdoor fairs→A 3 × 3 m pop-up gazebo with full print from approx. €750 net. People can see from a distance whose products are on the table.
4. Shipping and online shop
More and more producers also sell online or send parcels to delis. A box with your logo and printed tape make an impression when unpacked and make it harder to tamper with the contents on the way.
- Branded packing tape→48 mm × 60 m tape, 3-colour print: 36 rolls approx. €290 net. Other quantities quoted on request.
- Printed shipping boxes→Folding boxes sized for a jar, a bottle or a gift set. Quoted by dimensions and quantity.
5. Site, vans and sales reps
Delivery vans, refrigerated ones included, drive round the region’s shops every day, so they are an advert seen by both shoppers and store managers. The plant needs signage: directions for deliveries, zones, signs at entrances. Sales reps visiting wholesalers need a catalogue of the full range.
- Delivery and refrigerated van graphics→Product photo, logo, ‘straight from the producer’. Cast vinyl with UV print approx. €19–29 net per m², laminate approx. €8 net per m².
- Plant and zone signage→Direction signs, entrance, zone and loading bay markings. On-site survey from approx. €85 net (refunded when you order production), printed Dibond approx. €35–55 net per m².
- Driver information sign at the gate→Delivery hours, bay number, warehouse phone. Drivers don’t need to call or hunt for the gatehouse.
- Product catalogue for wholesalers and shops→A4 stapled catalogue, 16 pages, 100 copies approx. €220 net. Photos, weights, EAN codes, delivery terms.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Example items for a small producer getting into local shops and markets. Amounts from our price list.
| Printed folding boxes 4/0, 100 pcs | approx. €210 net |
| Folding promotional counter with graphics | from approx. €210 net |
| 3 × 3 m pop-up gazebo with full print | from approx. €750 net |
| Printed packing tape, 36 rolls | approx. €290 net |
| HIPS wobblers with UV print | approx. €16–24 net per m² |
| A4 product catalogue, 16 pages, 100 copies | approx. €220 net |
Indicative net prices; exact quote after a short description. Labels are priced by size, material and quantity.
From our experience — what to watch out for
- Test a label for a jar or bottle kept in the fridge in the fridge. An adhesive that holds perfectly in the office can let go in a cold store within a week.
- Your brand colour looks different on a label, a box and a counter, because each material takes ink differently. If the colour matters, order a proof; we explain this in our guide on brand colours.
- Keep the barcode black on white and don’t shrink it ‘because it won’t fit’. An unreadable code at the till means the whole batch comes back.
- Order material for a chain promotion with time to spare. The chain usually gives a fixed start date, and a courier to dozens of shops needs its own days.
- At a market, take fewer kinds of leaflet and more samples. People buy after tasting, not after reading.