Signs & Large Format Print
Illustrative visualisationA bakery runs to a different rhythm from the rest of retail: most customers in the morning, short visits, shopping on the go. Customers don't read long messages – they glance at the counter, look for the price and the name of the bread, pay and leave. So in a bakery the hardest-working items are clear price cards, a good window and the packaging customers take home. A patisserie comes at it from the other side: cakes are bought for occasions, so the look of the box and ribbon matters, as does whether the customer remembers where the cake came from.
Many bakeries have several shops or sell through partner stores. Then consistency comes in – every shop should look the same, and new price cards or Easter posters should arrive everywhere on the same day. That's our daily work: we print in one run, assemble sets for each branch and [ship them to multiple addresses](/produkty/pakowanie-i-wysylka-wieloadresowa).
1. Fascia and window
A bakery often opens at 6 am, while it's still dark – for half the year an unlit sign simply doesn't exist. On the window, photos of bread and cut vinyl lettering work better than covering it completely; customers want to see the counter full of bread.
- Light box over the entrance→Lit in the morning and evening, when people go to work and come home. The face can be replaced if the logo changes.
- Double-sided projecting sign→Visible from both directions along the pavement – works well on terraced buildings and in rows of shops.
- Window graphics→Opening hours from dawn, photos of bakes, information about cake orders. Without hiding the counter.
2. Counter and prices
Price cards in a bakery wear out fast: flour dust, moisture, constant moving around. Better to make them on rigid plastic that can be wiped than to print on paper every week. Prices are written in with a marker or a strip is swapped – the design with the bread names stays.
- Price cards and bread labels→Signs with the name of the bread, ingredients and space for the price – on washable plastic.
- Price strips for shelving→They organise the bread shelves and give space for prices and markers such as 'gluten-free' or 'sourdough'.
- Product board on the wall→A printed panel listing your bakes and fresh bread delivery times – for customers who ask when the baguettes will be in.
3. Packaging and labels
Packaging is advertising that goes home with the customer and lands on the table in front of guests. In a patisserie a branded box and a sticker with the order number sell the next cake (quantities are covered in [branded boxes in small quantities](/poradnik/pudelka-z-logo-mala-ilosc)). Remember the regulations too: packaged goods need a label with ingredients and allergens – you agree the content with a food technologist or your food safety authority, and we print it.
- Branded paper bags→For bread and cakes. A printed bag looks completely different from a plain bag from the wholesaler.
- Printed wrapping paper→For wrapping bread, cakes and rolls – a simple thing that does a lot for an 'artisan bakery' look.
- Cake and biscuit boxes→Printed die-cut boxes for chocolates, biscuits and smaller selections – in short runs too.
- Ingredient and allergen labels→Labels on a roll for packaged bread and cakes, including for the label printer in the shop.
- Logo stickers for cake boxes→A standard box plus a sticker with logo and order number – cheaper than printed boxes in small quantities.
4. Vans and staff
Bakeries that deliver to shops have vans touring the area at the same time every day. Livery pays back quickly, because the same people see it day after day. Branded clothing for counter staff is a small cost, and the shop immediately looks smarter.
- Delivery van livery→Logo, slogan and phone number on the sides and rear doors – cast vinyl with laminate, washable.
- Branded clothing for counter staff→Printed T-shirts, aprons, sweatshirts. With 100 T-shirts an A4 print costs approx. €1.90 net per item.
5. Holidays, seasons and multiple shops
In a bakery and patisserie the calendar drives sales: carnival season and doughnut days, Easter, First Communions, Christmas. Posters announcing orders should be in the shop 2–3 weeks ahead. For several shops we plan one run of materials and delivery for a specific day.
- Seasonal posters for the shop→Announcing Christmas orders, the carnival doughnut offer – A2 posters in small runs.
- Celebration cake leaflets→A catalogue of celebration cakes with prices and order deadlines – to hand out at the counter.
- Material sets for every shop→A set of price cards, posters and stickers packed separately for each shop and sent to its address.
- Displays in partner stores→If your bread sits in other people's shops – a branded bin or stand sets it apart from other suppliers.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Sample items for a bakery with one shop and a made-to-order patisserie. Prices from our price list, installation not included.
| Single-sided LED light box approx. 250 × 60 cm (1.5 m² × approx. €320) | from approx. €480 net |
| Paper bags with 4/0 print, 100 pcs | approx. €185 net |
| Printed die-cut boxes, 100 pcs | approx. €210 net |
| Seasonal A2 posters, 10 pcs | approx. €28 net |
| A4 print on T-shirts, from 100 pcs | approx. €1.90 net / pc |
| Kitting and shipping a set per shop (for chains) | approx. €2.80 net / site |
Indicative net prices; an exact quote follows a short description and photos of the site. Labels and wrapping paper are quoted once size and quantity are known.
From our experience — what to watch out for
- Make price cards on plastic that can be wiped with a damp cloth. Paper looks bad in a bakery after a month.
- Leave space on the label for a date and weight written in the shop – one print run will serve many batches.
- Order bags and wrapping paper in larger runs, but with one timeless design. Put seasonal motifs on stickers.
- Put up the holiday order announcement at least two weeks ahead – customers plan earlier than you'd think.
- With several shops, keep one file with the brand colours. A logo in different shades at every branch looks sloppy.