Signs & Large Format Print
Illustrative visualisationA café sells atmosphere as much as coffee. The customer decides in a few seconds while walking down the street: can you tell from afar that there's coffee here, does it look cosy inside, is anyone sitting there. So in a café, advertising doesn't stop at the fascia. What matters is the light in the evening, a window that invites people in, and the things customers carry out in their hands – a cup, a bag, a stamp card.
The second point: a café lives off repeat visits and social media photos. A wall with an [LED neon](/produkty/neony-led-flex) or a mural does more than another banner, and a branded takeaway cup is advertising that walks around town for free. Below is what we usually recommend to café owners – from the essentials to the small things few people think of at opening.
1. Facade and fascia
The sign must work after dark, because in winter a café runs on artificial light from 3 pm. On a narrow street a projecting sign at right angles to the wall is more useful than a flat light box that simply can't be seen from the pavement. In town-centre period buildings there are often local signage rules or conservation requirements – check with the council or landlord before ordering (more in [does a sign need permission](/poradnik/czy-szyld-wymaga-pozwolenia)).
- Illuminated letters on the facade→The most elegant form of name above the door – halo gives a soft glow that suits a café atmosphere.
- Light box over the entrance→Cheaper than letters and very readable; good when the name is long or the logo has a background.
- Double-sided projecting sign→A small light box on a bracket is visible from both directions along the pavement – on a street of terraced frontages it does the most for the least money.
2. Window and entrance
The window should show the interior, not hide it. The most common mistake is covering the whole glass with posters – from the street it looks dark and the café seems closed. Better to put the opening hours, logo and one slogan, and leave the rest clear.
- Window graphics→Hours, logo, 'coffee to go', wi-fi – on clear film or cut from vinyl, so as not to block the light.
- Frosted band at table height→Guests by the window aren't on display, and from outside you can still see the place is busy.
- Pavement A-boardA board with the coffee of the day or a breakfast offer catches people who were heading elsewhere. A double-sided A1 costs approx. €90 net with print.
3. Interior and counter
Inside, the most important thing is the menu above the counter – readable from the queue, with prices that can be changed without redoing everything. The second element is one wall with character, where people take photos. There's no need to cover the whole café.
- Backlit menu above the counter→A slim LED light box with a changeable graphic – when prices change you print just the graphic, not the whole board.
- LED neon with a slogan or logo→The most photographed element in a café. Uses little electricity and doesn't get hot like old glass neons.
- Wall mural or wall graphic→One wall with a coffee, city or illustrated motif – in hospitality we recommend washable wallpaper or certified non-woven.
- Printed acoustic panels→A small café with hard surfaces gets loud. Panels quieten it and double as decoration.
4. Takeaway and the till
What customers carry out of the café works longer than any leaflet. Think about quantities here: small runs cost more per piece, so cups and bags are better ordered once a quarter than a little every week.
- Branded cups→A printed travel mug for regulars or as a product to sell at the till.
- Stickers for cups and packaging→The cheapest way to put your logo on a standard cup or cake box.
- Branded paper bags→For cakes, coffee beans and purchases bigger than one coffee – they look good in photos.
- Loyalty cards→A business-card-sized card with stamp spaces – a cheap, proven way to bring people back.
- Coffee bean labels→If you sell your own beans or blends – a label with name, roast level and date.
5. Outdoor seating and the season
The summer terrace is the café's second sign. Branded parasols and barrier covers can be seen from afar, and in winter they go into storage. For the start of the season, the autumn menu or Christmas, swapping the graphics on the A-board and window is enough.
- Printed parasols→A 3 × 3 m branded parasol shelters guests and works as advertising visible from across the street.
- Café barrier covers→A cover with your name on the barrier separates the terrace from the pavement and replaces an extra banner.
- Vouchers and gift cards→Before Christmas they sell better than most owners expect.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A sample opening package for a small café with one window. Amounts from our price list, installation not included.
| Single-sided LED light box approx. 200 × 50 cm (1 m²) | from approx. €320 net |
| LED neon on a board, up to 60 × 40 cm | from approx. €210 net |
| Printed window vinyl, approx. 4 m² (4 × approx. €12) | approx. €48 net |
| Double-sided A1 A-board with print | approx. €90 net |
| Loyalty cards 90 × 50 mm, 1,000 pcs | approx. €25 net |
| 3 × 3 m printed parasol | from approx. €400 net |
Indicative net prices; an exact quote follows a short description and photos of the site. Installation: crew from approx. €42 net per hour plus travel at approx. €1 net/km.
From our experience — what to watch out for
- Check the sign in the evening from across the street – if the name can't be read from 20 metres, the lettering is too small or too thin.
- Design the menu above the counter with prices in a separate panel. When prices go up you replace a strip, not the whole board.
- Don't cover the whole window. A café with dark windows looks empty even when it's full.
- Hang the neon where people take photos at their table – behind the sofa or by the window, not above the till.
- Order cups and bags for several months at a time. With small runs the unit price rises noticeably.
- A vector logo is useful for everything – from the neon to the rubber stamp. If all you have is a JPG, we'll redraw it.