Signs & Large Format Print
Illustrative visualisationPizzerias and fast food outlets earn on two fronts at once: in the restaurant and through delivery. For eat-in customers what counts is a fascia visible from the street and a menu that can be read from the queue in seconds. For delivery – a phone number or web address that sits in a kitchen drawer, hangs on the fridge and drives round town on the side of a car. These are two different kinds of advertising and both need planning.
In this trade prices and offers change fast: a new pizza of the month, a lunch deal, a cheese price rise. So we always recommend solutions with changeable graphics – a [light box with a replaceable face](/produkty/kasetony-swietlne), menus in frames where only the print is swapped, an A-board instead of printing a new banner every month. It works out cheaper and there's no waiting for a crew.
1. Facade and fascia
Fast food outlets often sit on busy roads or in retail units, so the sign must be readable from a moving car: short name, big letters, strong contrast. If the outlet has a car park or a drive-in, think about something by the road – a fascia alone can be hidden by cars and trees.
- Light box on the facade→A pizzeria's basic sign – lit in the evening when most orders come in, and the face can be replaced in a rebrand.
- Double-sided projecting sign→Visible from both directions along the street; in arcades and narrow streets often more effective than a flat fascia.
- Feather flags by the road or car park→A signal to drivers to turn in here. Especially at opening and for outlets on main roads.
2. Window and entrance
Food photos work on a fast food window, but they must be large and high-resolution. A phone photo blown up to a metre looks poor. If the window faces the sun, [One Way Vision film](/poradnik/folia-one-way-vision) gives you advertising outside and shade inside.
- Window graphics with menu and hours→Opening hours, the order number, delivery apps, a slogan – everything customers ask about at the door.
- One Way Vision film on a large window→Full graphics outside, and from the dining area you can still see the street. It also reduces heat build-up.
- A-board with the offer of the dayLunch deal, pizza of the month, Tuesday offer – the poster changes, the stand stays. A double-sided B1 costs approx. €120 net with print.
3. Counter and dining area
The menu board above the counter is the most important sign in the outlet. It has to be visible from the door, readable from 3–4 metres and laid out the way people order: meal deals and bestsellers first, then extras. Backlighting makes a big difference – food photos look quite different lit up than on a matt board.
- Backlit menu above the counter→Slim LED light boxes with changeable graphics. When prices change you print new inserts; the structure stays.
- Menu boards on rigid panels→A cheaper unlit version – UV print on PVC or dibond, mounted on stand-offs or rails.
- Wall graphic in the dining area→A large illustration, slogan or photo across a whole wall – in chain outlets it's part of brand recognition.
- Branded staff clothing→Printed T-shirts and sweatshirts for counter staff and drivers – customers know at once who has arrived with their order.
4. Delivery and takeaway
In delivery, everything that reaches the customer is advertising: the bag, the sticker on the box, the leaflet inside and the magnet that stays on the fridge. Pizza boxes are usually bought plain and branded with a sticker – cheaper, and no need to order thousands of printed boxes.
- Menu leaflets→Folded menus for letterboxes, with every order and on the counter. Most often DL roll-folded – it holds the whole menu and fits any bag.
- Fridge magnets with your number→A magnet with the order number stays with the customer for years – add one to the first order from each new address.
- Stickers for boxes and bags→Logo, phone number, a QR code to the menu – stickers on a roll go on quickly when orders go out.
- Branded paper bags→For multi-item orders and takeaway. The whole street sees the logo, as does the office you deliver to.
- Branded cups and packaging→Printed drinks cups and packaging – with larger runs they noticeably improve how a takeaway order looks.
5. Delivery vehicles
The delivery car drives round your area all evening – the cheapest billboard you have (costs are covered in our guide to [branding a company car](/poradnik/oklejanie-samochodu-firmowego)). If drivers use their own cars, door magnets that come off after the shift are the answer.
- Delivery car livery→Logo, number, website and a pizza photo on the sides and tailgate. For vehicles we use cast vinyl with laminate.
- Car door magnets→For drivers using their own cars – on for the shift, off after work.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
An example kit for a medium-sized pizzeria with delivery. Amounts from our price list, installation not included.
| Single-sided LED light box 300 × 60 cm (1.8 m² × approx. €320) | from approx. €576 net |
| Menu above the counter: 3 slim A1 LED light boxes | from approx. €495 net |
| Folded DL leaflets, 6 pages, 1,000 pcs | approx. €90 net |
| Double-sided B1 A-board with print | approx. €120 net |
| Car livery, approx. 4 m² cast vinyl with laminate (4 × approx. €29 + 4 × approx. €8) | approx. €148 net |
| Printed paper bags, 500 pcs | approx. €580 net |
Indicative net prices; an exact quote follows a short description and photos of the site or vehicle. Installation and vehicle application are quoted separately.
From our experience — what to watch out for
- The order number should be the biggest text on the leaflet and magnet, not the third line under the logo.
- Don't put prices permanently on the fascia or on expensive boards. Prices in this trade change several times a year.
- Food photos for large format print need good resolution. A phone photo is fine for a leaflet, often not for a window.
- Test the menu above the counter from where customers queue. If prices can't be read from 3 metres, the font is too small.
- Add magnets to orders from new addresses, not to every order. They'll last longer and end up where they should.
- When branding a car, don't forget the tailgate – in traffic it's the part people see longest.