Wielka ReklamaSigns & Large Format Print

Floor graphics: anti-slip rating, durability and uses

Arrow-shaped floor stickers in a shop aisle
Floor graphics guide customers · illustrative visualisation

Where floor graphics make sense

Typical uses of floor graphics
LocationWhat goes downPractical notes
Shop, supermarket, pharmacyArrows to promotions, brand logo by the shelf, spacing markers at the tillWorks best right in front of the shelf, in the eyeline of a customer bending for a product
Shopping centrePaths to the store, campaign graphicsUsually fitted after the centre closes, at the night rate
Trade shows and eventsLogo on the stand, zone markings, directional signsShort display: a simple shape is enough, easy removal matters
Sports hall, parquetSponsor logos, club logo in the centre circleCheck with the venue manager whether stickers are allowed on the surface
Office, reception, hotelLogo at the entrance, directional markingsWill not stick to carpet: a printed mat is better there
Healthcare settings, public officesGuide lines, desk numbersSimple shapes, contrasting colours, legible from standing height

For pitches and sports halls we have a separate offer: stickers for parquet and pitches. For retail chains we prepare complete campaign kits split by store.

Which floors yes, and which no

Suitable:

  • ceramic and porcelain tiles (smooth, not textured);
  • laminate flooring and lacquered parquet;
  • lino, PVC and vinyl flooring;
  • terrazzo, resin floors, smooth and clean industrial floors;
  • sports parquet, by agreement with the venue manager.

Not suitable, or needing another solution:

  • carpet: vinyl does not stick; instead we recommend Carpet floor graphics, i.e. printed mats;
  • deeply textured tiles with wide grout lines: the vinyl sinks into the joints and wears there;
  • raw concrete, paving, outdoor surfaces: standard floor vinyl is intended for indoor use;
  • forklift and pallet truck routes: wheels wear the graphic away very quickly;
  • freshly waxed or sealed floors: the adhesive will not grip until the wax layer is removed.

If you are unsure, send us a close-up photo of the floor. For larger jobs it is worth doing a test: a piece of laminated vinyl left in the intended spot for a few days.

Texture of the anti-slip laminate on a floor sticker under a shoe
Anti-slip laminate up close · illustrative visualisation

What it costs: prices and an example

Floor vinyl with R10 anti-slip laminate costs:

  • approx. €30 net/m² for 1–4 m²,
  • approx. €25 for 5–15 m²,
  • approx. €22 for 16–49 m²,
  • approx. €20 for 50–99 m²,
  • approx. €19/m² above 100 m².

Laminate is included. Contour cutting (arrows, circles, logos) is approx. €1.40 net per metre of cut line.

Example: 20 round logo stickers, ⌀ 50 cm, for a retail chain. Area including margins: 20 × approx. 0.27 m² ≈ 5.4 m² × approx. €25 = approx. €135. Cutting: circumference 1.57 m × 20 = approx. 31 lm × €1.40 = approx. €43. Total approx. €180 net. If the stickers go to different stores, we add kitting and dispatch at approx. €2.80 net per location.

Installation in a shop or office is done by a two-person crew (approx. €42 net per hour), and in a shopping centre after closing, approx. €65 per hour. Single stickers are usually applied by clients themselves.

How to apply a floor sticker so it stays down

  1. Clean the floor the day before or a few hours before fitting, without polish or wax. The surface must be dry.
  2. Degrease the spot with isopropyl alcohol.
  3. Mark the position: outline the edges with masking tape, and check the direction of arrows twice.
  4. Apply dry, not wet. Water under floor laminate takes a long time to evaporate, and the sticker "floats" underfoot.
  5. Peel the backing gradually, pressing with a squeegee from the centre outwards.
  6. Press the edges especially firmly: that is where lifting starts when a shoe or trolley catches it.
  7. Wait at least a day before machine cleaning.

General rules for working with vinyl are also in how to apply vinyl without bubbles.

Lead timesHow long it takes
  • 24 h
    express printing (UV inks need no drying)
  • approx. 3 days
    standard lead time
  • up to 14 days
    large and custom projects with installation

Plus courier delivery. Tell us your date — we plan production around it.

Durability and removal

A floor sticker is a medium for a campaign, promotion or season, not a floor finish for years. How long it lasts depends on how many people walk over it, whether trolleys are used, and how often and with what the floor is cleaned. In a quiet office corridor the graphic looks good for a long time; at a supermarket entrance wear shows much sooner. If the graphic is to stay longer, plan to replace it with the next campaign.

What to watch when cleaning:

  • scrubber dryers with hard brushes wear the laminate: use a soft pad over the sticker;
  • aggressive chemicals and solvents weaken the adhesive at the edges;
  • plain water with a mild detergent works best.

Removal is simple: lift an edge and peel the vinyl off at a low angle. On parquet and delicate surfaces, gentle warming with a hairdryer helps. Wipe off adhesive residue with alcohol; on lacquered wood, test on a hidden spot first.

See also floor graphics and laminated floor vinyls.

Have a specific project?Describe in a few sentences what you need — we reply with a price and a lead time. Office Mon–Fri 8:00–16:00 (CET).
Send a short brief →Call +48 455 455 460

Questions and answers

Other questions we often get

What does the R10 anti-slip rating mean?

It indicates the slip resistance of a surface on a scale from R9 to R13: the higher the number, the greater the grip. R10 is typical for floors in shops, offices and public spaces. If the venue has its own floor requirements, check them before ordering.

Can a floor sticker go outdoors, e.g. on a pavement?

Standard floor vinyl with R10 laminate is designed for indoor use. On paving, concrete and asphalt it will not give adequate adhesion or durability. Outdoor markings are better planned another way; we will advise from a description of the location.

Do floor stickers damage parquet?

On well-lacquered parquet the vinyl usually comes off without a trace. The risk is with old, flaking lacquer and oiled wood: there we test on a small piece first.

Which shape is best for a floor sticker?

Rounded shapes: circle, oval, rectangle with rounded corners. Sharp corners lift fastest under shoes and trolleys. Very thin elements, e.g. lines narrower than a few centimetres, also wear more easily.

How long does it take to make floor stickers?

As standard, about 3 working days from design approval, with 24-hour express if needed. For chain campaigns we set the timing so the stickers reach every store before the campaign starts.

WIELKA REKLAMA · SINCE 1991 · SERVING THE EU AND THE UK

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