Pharmacies are a special case, because pharmacy advertising is restricted by law in many countries. In Poland, for example, the pharmaceutical law prohibits advertising pharmacies and their activities and allows only information about location and opening hours. Rules differ from country to country, and where exactly the line between information and advertising lies is decided by the regulator, so agree the wording of signs and windows with your legal adviser or according to your chain's guidelines. We don't give legal advice; we produce and install to the approved design.
What matters on our side is what remains: making the pharmacy easy to see and easy to find. A clear fascia, a projecting sign visible from far along the pavement, opening hours by the door, tidy interior signage. Pharmacies are often open in the evening and at night, so illumination has a practical purpose here, not just an image one.
1. Fascia and visibility from the street
People often look for a pharmacy in a hurry, sometimes after dark. A simple illuminated name and a projecting sign at right angles to the wall work best – a flat fascia above the entrance is only seen when you are standing opposite it. You agree the look and wording yourselves; we size the lettering for the distance it must be read from.
- Light box with the pharmacy name→The basic signage for the premises, readable at night too. Acrylic face with vinyl, LEDs inside; single-sided light box from approx. €320 net per m².
- Double-sided projecting sign on a bracket→Visible from both directions along the pavement and from a passing car. For pharmacies in terraced buildings and arcades this is usually the most important element. From approx. €300 net.
- Building number and address plate→Helps people searching for the address on their phone and drivers delivering medicines. Ideally lit by the fascia or a street lamp.

2. Entrance, opening hours and duty rota
Opening hours are exactly what the rules allow, and also what customers look for most often. They should be visible when the pharmacy is closed too – together with a space for information about the nearest pharmacy on duty.
- Opening hours sign by the door→Acrylic on stand-offs or dibond, readable from the pavement. When hours change, only the sign is replaced.
- Acrylic pocket for changeable duty rota information→The duty rota changes regularly. Instead of taping up a sheet of paper, a new printout slides into a pocket on the door or window.
- Night hatch signage→A sign or sticker pointing to the hatch and the bell. At night a customer shouldn't have to search for where to knock.
3. Windows
Since the window can't promote the pharmacy, many pharmacies choose neutral graphics: a botanical motif, a pattern, the brand colour, or frosted film that hides the back room and shelving facing away from the glass. Treat any wording on the window like the fascia – approval first, then print.
- Frosted film on the lower glazing and back room→Hides the back room and workstations while letting light in. Frosted film costs approx. €12–21 net per m².
- Neutral window graphics→Instead of bare glass and random posters – a calm motif in the pharmacy's colours. The film comes off without scraping if the chain's look changes.

4. Interior and counter area
Inside, it's about order and discretion. A patient at the counter doesn't want the person behind them to hear why they came. A line on the floor and a marked consultation point do more here than any decoration.
- Privacy line on the floor→Floor vinyl with R10 anti-slip laminate, cut as a strip with 'Please wait here'. It stays put despite daily cleaning.
- Shelf strips for self-service shelving→Uniform price strips on the cosmetics and over-the-counter shelves. The pharmacy decides the content – we take care of format and durability.
- Door signs: back room, consultation room, staff room→One set marks all doors the same way – it looks tidy and nobody goes where they shouldn't.
- Wall graphics behind the counter or in the waiting area→Neutral decoration – a nature photo, a pattern, a colour. It warms up the interior without any slogans.
- Staff ID badges→Name and role (pharmacist, pharmacy technician). The patient knows who they are talking to. 100 personalised badges from approx. €60 net.
5. Pharmacy chains
A chain needs the fascia in one town to look exactly like the one in another city. We produce series in the same colours, assemble packs for every branch and install with our crews outside opening hours – at night or early in the morning, so the pharmacy doesn't lose an hour of trading. After installation you receive a report with photos from every location.
- Signage rollout across many pharmacies→Survey, production, installation and a photo report from every branch. Survey and inventory from approx. €85 net per site.
- Night-time and out-of-hours installation→Replacing fascias, light box faces and window film without closing the pharmacy. Night installation from approx. €65 net per crew hour.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A typical scope for a single pharmacy on the ground floor of a terraced building or a parade.
| Single-sided LED light box 250 × 60 cm (1.5 m² × approx. €320) | from approx. €480 net |
| Double-sided illuminated projecting sign with bracket | from approx. €300 net |
| Frosted film for 4 m² of glazing (4 m² × approx. €21) | approx. €84 net |
| Opening hours sign, acrylic on stand-offs (small formats are charged at least at the minimum order value) | from approx. €24 net |
| Replacing just the face of an existing light box (e.g. a name change) | from approx. €80 net / m² |
| Installation – 2-person crew, min. 4 hours; out-of-hours at the night rate | from approx. €168 net + travel |
Indicative net prices; an exact quote follows a short description and photos of the site. The pharmacy approves the signage wording.
From our experience — what to watch out for
- Before ordering a fascia, agree the wording with the person responsible for regulatory compliance at the pharmacy. Reworking a finished face costs more than a short consultation before printing.
- Hang the projecting sign so it is visible from the direction most people come from – usually the bus stop or car park, not the dead end of the street.
- Put the opening hours on the door on a changeable sign, not cut vinyl straight onto the glass. At the first change of hours, swapping a sign takes minutes; scraping vinyl takes half an hour.
- Make the privacy line from vinyl with anti-slip laminate. An ordinary sticker on tiles starts curling after a few weeks of mopping and becomes a trip hazard.
- When replacing a fascia on a listed building or in an area with strict signage rules, obtain consent before production – we cover the basics in [does a sign need permission](/poradnik/czy-szyld-wymaga-pozwolenia).
Illustrative visualisation