Signs & Large Format Print
Illustrative visualisationIn a hotel, signage has two jobs at once. Outside it has to bring the guest in – from the road, from the car park, at night, often someone who's here for the first time and following the satnav. Inside it has to guide them without asking at reception: to the lift, to the conference room, to room 214. A guest wandering the corridor with a suitcase will remember that more than a beautiful lobby.
Then there's the 'sales' side: conferences, weddings, training, vouchers. Here a hotel needs backdrops, roll-ups, folders, notepads and small gifts for companies that hold events with you. It's best when everything follows one design line, so we suggest starting with a [wayfinding system](/produkty/systemy-informacji-wizualnej) and building further elements onto it, rather than ordering each sign separately.
1. Approach, entrance and facade
Guests usually arrive in the evening and look for the hotel by eye. The name on the facade should be illuminated and readable from the access road, and at the car park entrance there should be a clear sign that this is the place. Larger roadside structures may need consent; that depends on the local authority and the location, so check before ordering.
- Pylon or totem at the entrance→Name, star rating, restaurant and parking information – visible from the road, illuminated at night.
- Illuminated letters on the facade→The classic form of a hotel name. At height we install from a cherry picker; we have equipment up to 18 m.
- Flagpole flags→Branded flags in front of the entrance make an impressive welcome. They're replaced each season, as they fade and fray in the wind.
- Building number and car park signs→A clear number and entrance signage for guests, deliveries and coaches.
2. Reception and lobby
The lobby is the first interior guests see and photograph. A logo behind reception, one strong wall feature and tidy signage – that's enough for the interior to look coherent.
- 3D logo behind reception→Letters or a dimensional logo on the wall – with [halo lighting](/poradnik/litery-3d-podswietlane-rodzaje) or without, depending on the interior.
- Lobby graphics and wall murals→A panorama of the area, a city photo, a motif from the building's history – on wallpaper certified for public buildings.
- Canvas prints→A series of pictures for rooms and corridors in one style – cheaper than buying artwork, and it matches the decor.
3. Corridors, floors and rooms
Interior signage is planned once, and properly: the same typefaces, colours and mounting heights on every floor. When one wing is refurbished it's then easy to make missing signs that look identical.
- Wayfinding system→Directional signs to lifts, function rooms, restaurant and spa, floor plans, evacuation signage in a consistent design.
- Room numbers and door signs→Acrylic on stand-offs, dibond or print on glass – durable, easy to clean, in one style.
- Floor directional signs→Arrows with room number ranges by the lift and at corridor junctions – guests don't have to go back to reception.
4. Conference rooms and events
Conferences and weddings are a big share of revenue for many hotels. Your own [photo backdrop](/produkty/scianki-tekstylne-i-medialne) and a few roll-ups let you serve clients without hunting for kit at the last minute, and acoustic panels improve conditions in rooms with an echo.
- Fabric backdrops for function rooms→A backdrop for photos and speakers with the hotel logo or the conference client's changeable graphics.
- Roll-ups→At the function room door, at reception with the spa or restaurant offer – quick to set up and pack away.
- Printed acoustic panels→They quieten the conference room and restaurant, and the graphic on the fabric turns them into decoration.
- Notepads and folders for delegates→A notepad, folder and pen with the hotel logo on the conference table – the client gets a full set without extra orders.
5. Print and gifts
A hotel uses a lot of small print: registration cards, in-room guest directories, vouchers, sales team business cards. It's worth keeping them in one place and ordering together – it works out cheaper and the colours match.
- Gift vouchers→A stay, a dinner, a spa day as a gift – on heavy paper, in an envelope, numbered.
- Brochures and guest directories→Conference and wedding packages, spa price list, the in-room guest directory.
- Staff ID badges→Personalised badges with name and role, also on lanyards for event staff.
- Corporate gift sets→A gift with the hotel logo for conference organisers and regular corporate clients.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Sample items for a medium-sized hotel. Prices from our price list, installation and foundations not included.
| Double-sided illuminated pylon, 3 m high | from approx. €2,070 net |
| HOTEL in 50 cm front-lit letters (5 × approx. €70) | from approx. €350 net |
| Flagpole flag 150 × 90 cm, hemmed, with snap hooks | approx. €45 net / pc |
| Pop-up fabric wall 300 × 230 cm | from approx. €400 net |
| Roll-up 100 × 200 cm | from approx. €65 net |
| Site survey and inventory before the signage design | from approx. €85 net (refunded with the order) |
Indicative net prices; an exact quote follows a short description, photos or an on-site survey. Interior signs are priced by m² of material, e.g. printed acrylic approx. €43–60 net per m².
From our experience — what to watch out for
- Start with a list of every place that needs a sign and one sign design. Ordering piecemeal ends with five different styles in one building.
- Drive the approach after dark with satnav – wherever the driver hesitates, a sign is needed.
- Replace flagpole flags regularly. A faded, frayed flag at the entrance spoils the impression more than having none.
- Keep a neutral backdrop with changeable graphics in the conference rooms – the hotel logo one day, the client's the next.
- Signs in rooms and corridors must withstand daily cleaning. Acrylic and dibond with UV print handle it well; paper in a frame doesn't.
- For listed buildings and conservation areas, agree the look of the sign with the local authority before ordering production.