Signs & Large Format Print
Illustrative visualisationAn estate agency advertises mostly outside the office. Most calls come from banners on balconies, fences and plots, which makes them a consumable you order regularly, in batches, with spares. A banner has to be legible from the street, last several months outdoors and be cheap enough that you do not mind when it does not come back after the sale.
The other part is image. An owner chooses the agency to trust with their biggest transaction and judges it on everything: the window, the agent’s car, the business card and the folder the contract comes in. This is not about expensive gifts but consistency: everything in one colour, with one logo and one phone number that is easy to remember.
1. Boards and banners on properties
On a banner, less is more: “For Sale” or “To Let”, a big phone number, the agency logo. Floor area and number of rooms are only legible close up, not from a car. Before putting it up, make sure you have the owner’s consent and, in a block of flats, that the building management or housing association rules allow it. Order banners in batches with the listing number added by sticker or marker; that way one design covers every property.
- “For Sale” and “To Let” banners for balconies and fences→Coated PVC banner with eyelets every 50 cm. 10 banners 100 × 70 cm make 7 m², approx. €65 net at approx. €9 per m². More on finishing in our guide [eyelets, pole pockets, welded hems](/poradnik/oczka-w-banerze-co-ile).
- Rigid boards for houses and commercial premises→3 mm aluminium composite does not ripple and looks smarter on higher-value listings. 10 boards 100 × 70 cm come to approx. €310 net (7 m² × approx. €44). Materials compared in our guide [Dibond or PVC outdoors](/poradnik/tablice-dibond-czy-pcv-na-zewnatrz).
- Post-mounted board for a plot of land→A plot has no fence or balcony. 200 × 100 cm aluminium composite on a galvanised frame from approx. €165 net, driven into the ground and moved on to the next plot.
- Direction arrows for open days→On housing estates and new developments buyers get lost among the side streets. Lightweight PVC signs with an arrow and logo, reusable.
2. Office: fascia and window
An estate agent’s window traditionally shows listings. But A4 sheets taped to the inside of the glass look like notices on a lamp post. Slim illuminated frames with swappable graphics show the listings in the evening too, when people are on their way home and have time to look.
- Illuminated light box with the agency name→Visible after dark, and for offices on busy streets often the first contact with the brand. 300 × 60 cm from approx. €580 net (1.8 m² × approx. €320).
- Illuminated LED listing frames in the window→Ultra-slim A1 light box from approx. €165 net. For a new listing you swap only the graphic, with no tools and no tape on the glass.
- Window graphics: logo, phone number, services→Sales, lettings, mortgages, valuations. A band of vinyl at the bottom or top of the glass, with the middle left for listings. Monomeric vinyl approx. €6–12 net per m².
3. Agents on the road
An agent spends the day in the car and at viewings. A magnetic sign on the car door shows the brand outside every block of flats and comes off in seconds after work, which matters because agents often drive their own cars. A branded folder in which the client receives the contract and the property details says more about the agency than many an advert.
- Magnetic signs for agents’ cars→4 pairs of 60 × 40 cm magnets come to approx. €65 net (1.92 m² × approx. €32). Removed after work, they do not damage the paintwork.
- Business cards for every agent→500 cards approx. €15 net, 1,000 approx. €25 net. Paper and finishes are discussed in our guide [how much do business cards cost](/poradnik/ile-kosztuja-wizytowki).
- Presentation folders for contracts and documents→A4 folder with matt lamination: 100 folders approx. €135 net, 500 approx. €270 net. The client keeps the property documents in it for years.
4. Winning instructions and open days
The hardest part is getting a property to sell, not finding a buyer. A leaflet saying “we are looking for a flat in your block for a specific client”, posted through letterboxes on a chosen estate, can bring more than general advertising. For open days and property fairs a roll-up banner and a flag outside are enough.
- Letterbox leaflets for selected estates→Keep it short: who you are looking for and how to get in touch. For example, a 6-page DL leaflet, 1,000 copies, is approx. €90 net; simple A6 and DL leaflets are priced on request.
- Roll-up banner for open days and property fairs→Stands in the flat during a viewing or on a stand. 85 × 200 cm roll-up from approx. €55 net.
- Beach flag outside the house at a viewing→Buyers can see from a distance where the open house is. Winder Mini 50 × 200 cm from approx. €47 net, fits in the boot.
5. After the sale
A happy client recommends the agency to friends, but only if they remember the name. A small gift at key handover stays in the new home for a long time, and a calendar at the end of the year reminds clients and business partners about you.
- Key handover gift set→A pen and a key ring for the new keys, engraved with your logo, in a box. At 50 sets from approx. €6 net per set.
- Desk calendar for clients and partners→A tent calendar sits on the desk of the notary, mortgage adviser and former client all year. 100 pcs approx. €36 net.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A sample set for a new agency with three agents. Prices from our price list, excluding installation.
| 10 “For Sale” banners 100 × 70 cm (7 m² × approx. €9) | approx. €65 net |
| Plot board, aluminium composite 200 × 100 cm on a frame | from approx. €165 net |
| Illuminated A1 LED frame for the window | from approx. €165 net |
| 4 pairs of car magnets 60 × 40 cm (1.92 m² × approx. €32) | approx. €65 net |
| A4 presentation folders, 100 pcs | approx. €135 net |
| Business cards, 3 × 500 pcs | approx. €45 net |
Indicative net prices; we give an exact quote after a short description. Our in-house studio designs the banner and board templates.
From our experience — what to watch out for
- Put “For Sale” or “To Let”, the phone number and logo on the banner. Everything else is illegible from the street and only makes the phone number smaller.
- Order banners in batches with spares. Some do not come back after the sale, and a new listing should not wait for printing.
- Use one phone number on all material, ideally an easy one to remember. People note it down from a balcony, often without a pen.
- Before hanging a banner on a block of flats, check the building management or housing association rules. A banner taken down by the caretaker is a loss and an unhappy client.
- Take car magnets off before a car wash and wipe the paint underneath now and then. That way they leave no marks.