Signs & Large Format Print
What the price of signage consists of
The client usually sees one figure. Inside it there are several layers, and each can be larger or smaller depending on the job.
- Design – the designer's work: from a simple banner to a campaign with many adaptations.
- File preparation – technical checks and corrections, logo vectorising, preparing cut paths.
- Material and print – priced per m² in large format, per run in small format.
- Processing and finishing – eyeleting, pole pockets, laminate, routing, laser cutting, acrylic bending, LED assembly.
- Logistics – packing, shipping, and for chains, kitting per site.
- Installation – crew time, travel, possibly a lift.
- Timing – express and night work cost more.
- Coordination – if you order through an agency, its fee is added.
That is why two quotes for 'the same sign' can differ widely. Often one includes the survey, technical design and installation, while the other covers only the item collected from the workshop.
Price list of components – indicative, with us
| Service | Price | Notes |
|---|---|---|
| Simple banner or sign design | approx. €43 each | up to 2 rounds of changes |
| Studio time – complex projects | approx. €35 / h | campaigns, key visual adaptations |
| Adapting a file to another format | approx. €13 each | rescaling and rebuilding the layout |
| Logo vectorising | approx. €26 each | from bitmap to curves |
| Technical file check | included in the order price | always before production |
| A3 test print on the final material | approx. €13 each | colour control |
| Installation mock-up | approx. €75 each | the design on a photo of the building |
| Site survey and inventory | approx. €85 | refunded when you order production |
| Installation crew (2 people) | approx. €42 / crew-hour | minimum 4 hours per visit |
| Crew travel | approx. €1 / km | counted both ways from Wieluń |
| Cherry picker up to 18 m with operator | from approx. €230 / day | work at height |
| 24-hour express | on average approx. 40% of the print value | correct files by 12:00 |
The minimum order value is approx. €24 net. Details of studio work are on the graphic design and DTP page, and crew rates on the installation in Poland and Europe page.
Two examples – how it adds up
A fence banner with design, collected. 510 g coated banner, 4 × 1 m, i.e. 4 m² in the 1–4 m² band at approx. €13: approx. €52 net. Trimming, hems and eyelets every 50 cm are included. Add a simple banner design at approx. €43. Total approx. €95 net. If five of the same banner were needed, the area moves into a higher band and the rate per m² falls; more in how much a banner costs.
A light box over the entrance, installed 50 km from our base. A single-sided 300 × 60 cm light box, i.e. 1.8 m² × approx. €320 = approx. €576 net. Installation: minimum 4 hours × approx. €42 = approx. €168. Travel: 100 km (there and back) × approx. €1 = approx. €100. Total approx. €845 net, excluding a lift and the electrical connection if the client's electrician does it. If the light box hangs at a height that cannot be reached from a ladder or scaffold tower, a lift is added. More examples in how much a light box sign costs.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
How advertising and marketing agencies bill
Agency rates vary enormously – they depend on team size, experience, city and scope. Rather than figures, it is worth knowing the billing models, because they decide what you pay for.
- Retainer – a fixed monthly sum for a defined scope of work or pool of hours. Typical of marketing agencies and ongoing social media management.
- Project fee – one sum for a specific deliverable: a logo, a campaign, a catalogue.
- Hourly rate – work charged by actual time, often for amendments and jobs that are hard to predict.
- Media commission – a percentage of the budget spent on placing ads.
- Production margin – the agency orders print or products from a manufacturer and adds a mark-up for coordination and responsibility.
- Performance-based fee – part of the payment depends on results, e.g. the number of enquiries; found mainly in online marketing.
Each model is fair, as long as it is clear. Ask for a quote in which the agency's work and third-party costs are shown separately.
How not to overpay – practical tips
- Give the deadline straight away. Express costs on average approx. 40% more, and it can often be avoided if the date is known at the start.
- Order one design plus adaptations. A master design plus adaptations for a roller banner, flyer and banner (approx. €13 each) works out cheaper than separate designs for every item.
- Combine jobs. The rate per m² falls with total area, and one crew visit for several jobs costs less than three separate ones.
- Prepare files and content. Every round of changes beyond the package means extra studio hours.
- Do not skimp on finishing. A banner without reinforcement on a windy fence, or cheaper vinyl on a vehicle, usually costs more when it has to be replaced.
- Compare whole quotes, not rates per m². Check whether installation, travel, design and transport are included.
If you are planning advertising spend from scratch, see an advertising budget for a small business.