Signs & Large Format Print
Illustrative visualisationA visitor attraction sells a family day out, and that day starts on the approach road. Visitors have to find their way off the main road, find the car park and the ticket office, and then spend several hours moving round a large site with children. Every “where are the toilets?” asked of staff is a sign that something is missing from the signage.
Outdoors, everything works in tough conditions: sun, rain, frost, and sometimes a marker pen or a penknife. So for site boards we use Dibond with UV print, and where graffiti is a risk we add anti-graffiti laminate. Seasonal items (banners for a new ride, event posters) we make in cheaper materials, because they will change next year anyway. On larger sites we start with a survey and a site plan, as we do for a [wayfinding system](/produkty/systemy-informacji-wizualnej) in buildings.
1. Approach, car park and entrance
Visitors usually drive with satnav, but the last kilometre is done by eye. A banner or billboard by the road confirms they are on the right track, and a totem at the entrance shows where to turn. Ask the local authority and the highway authority what may be put up by the road.
- Totem or pylon at the entrance→The attraction’s name visible from the road in both directions. Non-illuminated 2.5 m totem from approx. €750 net, illuminated 3 m pylon from approx. €2,070 net.
- Banners for fences and by the road→This season’s new ride, opening hours, “car park 200 m”. On see-through fences we use a blockout banner so the sun doesn’t shine through it.
- Billboard posters in the area→A 6 × 3 m blueback poster (18 m²) is approx. €75 net to print. In season it is worth booking several sites within an hour’s drive.
2. Ticket office and entrance area
A queue forms at the ticket office, so it is a good place for prices, visitor rules and the park map. Everything must be readable from several metres away. Wristbands instead of paper tickets make checks at rides easier, and coming back in from the car park.
- Price list and visitor rules at the ticket office→The operator supplies the wording; we print it on Dibond that lasts years outdoors. When prices change, we replace only the face panel.
- Printed entry wristbands→Different colours for day tickets, season passes and group entry. We quote by material, closure and quantity.
- Perforated tickets and coupons→For venues that sell over the counter, and for discount coupons for partners. 1,000 tickets 55 × 170 mm approx. €75 net.
- Folded visitor maps→A plan of the park with rides, toilets and food outlets to pick up at the ticket office. The child holds the map, the parent doesn’t have to ask staff.
3. Around the site: map, directions, boards at attractions
A large site needs three levels of information: a map at the entrance and at several junctions, directional signs at every fork, and a board at each ride or enclosure. In zoos and educational parks the board by an animal or a figure is also learning material – children read it, so the text must be short and simple.
- Large site map with “you are here”→Dibond on a frame, with anti-graffiti laminate in unsupervised spots. A 200 × 100 cm board on a galvanised frame from approx. €165 net.
- Directional signs at junctions→Arrows to rides, food, toilets, the playground and the exit. One colour scheme and set of pictograms across the whole park.
- Boards at enclosures, figures and rides→Name, description, a fun fact, safety rules. Dibond with UV print, approx. €35–55 net per m².
- Height charts at rides and slides→A board with a scale and one of the park’s characters, where staff check whether a child can go on. Children want to measure themselves against it.
4. Photos, fun, souvenirs
Every photo from your park posted online is free advertising. So give people a reason to take photos: a face-in-the-hole board, a large figure of the mascot, a sign with the park’s name.
- Face-in-the-hole photo board→A print on rigid board, CNC-routed to shape. Set it up at the entrance or by the most popular ride.
- Staff clothing→T-shirts in one colour with the logo – visitors know at once who to ask. A4 print approx. €2.35 net each for 50–99 pcs.
- Mugs, water bottles and gift shop items→Parents buy a bottle with the park mascot for their child. For 100 pcs a printed bottle is from approx. €3.05 net.
5. Season and events
Halloween at the park, a children’s day, a zoo by night – seasonal events bring back people who have already been. For them you need quick, cheap material that can come down after the weekend.
- Beach flags at the entrance and car park→Visible from afar and set up in a few minutes. Winder Midi 70 × 340 cm from approx. €75 net.
- Parasols and deckchairs in the food area→Shade at the tables and space for the park’s or a partner’s logo. 3 × 3 m printed parasol from approx. €400 net.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A sample starter signage set for a medium-sized outdoor attraction. Prices from our price list, excluding foundations and installation.
| Non-illuminated entrance totem, 2.5 m high | from approx. €750 net |
| Site map – Dibond board 200 × 100 cm on a frame | from approx. €165 net |
| Boards at attractions, 3 mm Dibond with UV print | approx. €35–55 net per m² |
| Anti-graffiti laminate for boards | approx. €10 net per m² |
| Blockout banner for fences | approx. €9–16 net per m² |
| Beach flag Winder Midi 70 × 340 cm | from approx. €75 net each |
Indicative net prices; exact quote based on the site plan, a list of boards and photos of the installation spots.
From our experience — what to watch out for
- Before ordering boards, walk the route with someone visiting the park for the first time. Every spot where they hesitate needs a directional sign.
- Mark toilets, drinking water and first aid on the park map. Parents ask about these most often.
- Hang boards at children’s attractions lower down. A child’s eyes are at about one metre.
- Keep prices and opening hours on a separate board or a replaceable face panel. They change every season; the site map doesn’t.
- Place orders for the season in winter. In April every attraction orders the same things at once.