Signs & Large Format Print
Illustrative visualisationIn cinemas and theatres advertising changes with the programme. Every week or every month someone swaps the posters in the display cases, the graphic on the banner, the premiere notice. So what matters most in this trade is media with changeable graphics: light boxes where you replace only the print, fabric frames, citylights. You buy the frame once, then pay only for the paper or fabric.
The second thing is the foyer. Audiences spend a quarter of an hour there before the film or in the interval – buying popcorn, taking photos, waiting for friends. It is the best place to announce coming titles, sell a gift voucher or put up a photo backdrop. In older buildings there is signage to think about too: auditoriums, balconies, rows, cloakroom, toilets. On the facade of a listed building we first check what is allowed – we cover this in general terms in our guide [advertising on a building facade](/poradnik/reklama-na-elewacji-budynku).
1. Facade and entrance
From the street, people should see the name of the venue, even in the evening, and what is on this week. The name is made once, to last – illuminated letters or a light box. The programme goes on something easy to change.
- Illuminated cinema or theatre name→Front-lit or halo-lit letters on the facade. A 30 cm letter costs from approx. €46 net per character.
- Programme or premiere banner on the facade→Large format visible from across the street. With frequent changes the banner hangs in a tension frame, so a swap takes an hour.
- Posters for citylights and outdoor display cases→Whiteback paper for backlit cases gives even light without blotches. It is the cheapest changeable medium, approx. €5–10 net per m².
2. Foyer and box office
This is where people decide whether to buy a ticket for the next show. Posters in illuminated frames look better than ones pinned to a corkboard, and people photograph a cardboard standee of the film’s hero. At the box office a clear price list and information about gift cards count.
- Illuminated frames for film posters→Ultra-slim LED light box in poster format, a couple of centimetres deep. The poster is changed without tools.
- Cardboard standees and figures for premieres→The film or play’s hero at life size in cardboard or lightweight board. Cheap, set up in a minute, and after the premiere it goes in the paper recycling.
- Graphics on box office and entrance door glass→Opening hours, prices, coming attractions. Printed film on glass doors; at the box office, applied so staff and customers can still see each other.
- Backdrop for premieres and meet-the-artist events→A background for photos of actors, director and guests. Fabric doesn’t reflect camera flash, and the graphic can be changed for the next season.
3. Auditoriums, rows and corridors
Someone with a ticket is looking for the screen or auditorium, the row and the seat, often in half-light. Screen numbers must be large and row markers readable from the stairs. In theatres with balconies and boxes there is guiding people to the right floor as well.
- Screen and auditorium numbers, directional signs→Acrylic or Dibond signs in one style throughout the building. Designed together with the plan and the list of rooms.
- Row and seat markers→Small plaques or stickers at the ends of rows. We make them as a numbered series, each with a different number.
- Floor graphics leading to the screens→Arrows and numbers on the floor in long multiplex corridors. R10 anti-slip laminate.
- Acoustic panels with graphics in the foyer and rehearsal rooms→They cut reverberation in the foyer and rehearsal rooms, and the print can show production photos or stills from film classics.
4. Concessions and sales
In many cinemas the bar is an important source of income. Branded cups and gift cards sell themselves if they are well displayed.
- Cups and packaging with the cinema logo→Travel mug with a one-colour print from approx. €7 net each for 100 pcs. People take it home.
- Vouchers and gift cards→For Christmas, Mother’s Day, for companies. Numbered, on heavy card, in an envelope.
5. Tickets, programmes, season material
A theatre without a programme for the show is like a book without a cover. For short runs we print digitally, so a programme for a single premiere in 200 copies is worth doing.
- Theatre programmes and season brochures→Cast, rehearsal photos, the director’s note. Saddle-stitched A4 catalogue, 16 pages, 100 copies approx. €220 net.
- Tickets and season tickets→Perforated tickets glued into pads, for venues that also sell over the counter. 1,000 tickets 55 × 170 mm approx. €75 net.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A sample fit-out of a small cinema or stage foyer with changeable-graphic media. Prices from our price list, excluding installation.
| Ultra-slim LED poster light box, A1 | from approx. €165 net each |
| Citylight poster print (whiteback 150 g) | approx. €5–10 net per m² |
| Pop-up fabric backdrop 300 × 230 cm for premieres | from approx. €400 net |
| Front-lit letters, 30 cm high | from approx. €46 net per character |
| Perforated tickets 55 × 170 mm, 1,000 pcs | approx. €75 net |
| Saddle-stitched A4 catalogue, 16 pages, 100 copies | approx. €220 net |
Indicative net prices; exact quote after a short description of the venue and photos of the foyer and facade.
From our experience — what to watch out for
- Agree one poster format for every frame in the building. You print one file, not three versions of every title.
- For illuminated frames and citylights order prints on backlit paper or film. An ordinary poster looks washed out under light and shows shadows.
- Film posters from distributors often arrive in RGB and without bleed. We check them free of charge before printing.
- Place the premiere standee so there is room to take a photo in front of it. Then it works for you on social media.
- For row markers choose a large, plain typeface and strong contrast. In half-light decorative numerals are unreadable.