Signs & Large Format Print
Illustrative visualisationPeople go to the hairdresser or barber regularly, every few weeks, and usually on recommendation. So advertising has two jobs: to be found by a new customer looking for a salon nearby, and to make a regular remember their next appointment and happily take a photo of their new cut in the salon. The second does more than leaflets these days – a well-lit interior with a distinctive wall goes online with every visit.
Hair salons and barbershops differ in atmosphere but have similar needs: a clear sign from the street, a window that doesn't put clients on display to passers-by, a proper price list and small print at the till. Barbers tend to go for dark interiors, neons and [3D logos](/produkty/litery-i-logotypy-3d); women's salons for light graphics and elegant typography. We do it all in one place, from design to installation.
1. Facade and fascia
A salon is often in a ground-floor unit of a block or in a parade with a dozen signs side by side. A projecting sign at right angles to the wall then beats flat lettering above the door. In period buildings and town centres check local rules and the building owners' consent before ordering the structure.
- Double-sided projecting sign→Visible from both directions along the pavement. Barbershops often use a graphic nodding to the classic barber's pole.
- Light box or letters over the entrance→The salon name lit up in the evening – many salons work until 7–8 pm, in winter well after dark.
- A-board outside the entranceFree slots today, men's cut price, colour offer. A double-sided A1 costs approx. €90 net with print.
2. Window
A client in the chair doesn't want to sit on display. What works best is a band of [frosted film](/poradnik/folia-szroniona-do-biura) at chair height with the logo cut out, and clear glass above and below – the salon looks open and clients have privacy.
- Frosted film with cut-out logo→Privacy for clients, an elegant look from the street, and daylight still comes in.
- Window graphics with hours and services→Opening hours, online booking, the main services – readable from the pavement.
- One Way Vision film→Full graphics outside, and from inside you can see the street. A good option for sun-facing salons.
3. Interior and photo wall
Every client takes a photo after their appointment. One wall with a neon or logo behind the chair is free social media advertising. No rebuild needed – just a well-chosen backdrop and lighting.
- LED neon with name or slogan→The most photographed element in a salon. Doesn't get hot, uses little electricity, can hang on the wall or in the window.
- 3D logo on the wall→A dimensional logo behind reception or behind the chairs – in barbershops often black or gold, on stand-offs.
- Wall mural or wall graphic→Brick, concrete, a botanical motif or vintage barbering photos – in a salon we recommend washable wallpaper.
- Lettering and logos on mirrors→UV print or cut vinyl on the station mirror – a small detail that appears in every client photo.
- Price list on the wall→Acrylic on stand-offs or printed dibond – readable at reception, easy to replace when prices change.
4. At the till and for clients
A hairdresser lives off returning clients. A business card with space for the next appointment date works as a reminder, and a gift voucher brings in new clients through friends. Small costs that pay back fastest.
- Appointment cards→On the back, a space for the date and time of the next appointment – the client puts it in their wallet.
- Gift vouchers→A cut, colour, a groom's package – they sell before Christmas, Mother's Day and Father's Day.
- Labels for retail products→If you have your own cosmetics or pomades – a label with the salon logo instead of an unnamed product.
- Branded paper bags→For products bought in the salon – the client leaves with more than a haircut.
5. Team and promotion
Matching team outfits make the salon look like a well-run team. For an opening or open day, a roll-up at the entrance and a feather flag help if the unit is on a busy street.
- Branded clothing→T-shirts, aprons, sweatshirts with the salon logo – with 50 T-shirts an A4 print costs approx. €2.35 net per item.
- Roll-up with your offer→At the entrance or at trade shows and hair shows – offer, package prices, a booking code.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A sample opening kit for a salon in a unit with one window. Prices from our price list, installation not included.
| Double-sided illuminated projecting sign with bracket | from approx. €300 net |
| LED neon on a board, up to 60 × 40 cm | from approx. €210 net |
| Frosted window film, approx. 3 m² (3 × approx. €21) | approx. €63 net |
| Acrylic price list approx. 60 × 80 cm (0.48 m², up-to-4 m² rate) | approx. €30 net + stand-offs approx. €2.35/pc |
| Business cards 90 × 50 mm, 4/4, 500 pcs | approx. €15 net |
| Roll-up 85 × 200 cm | from approx. €55 net |
Indicative net prices; an exact quote follows a short description and photos of the unit. Installation: crew from approx. €42 net per hour plus travel at approx. €1 net/km.
From our experience — what to watch out for
- Apply frosted film at the head height of a seated client, not over the whole window. The salon mustn't look closed.
- Plan the neon and photo wall together with the lighting. A photo with a strong lamp to one side flatters nobody.
- Design the price list so that just the prices can be replaced. Price rises in services happen every year.
- Put a link or code for online booking on the business card – clients book in the evening, when the salon is closed.
- Don't buy a neon 'by eye'. Send a photo of the wall with dimensions and we'll prepare a visualisation to scale.