Signs & Large Format Print
Illustrative visualisationGyms very often operate in industrial units, retail parks or on the upper floor of a shopping centre – in buildings that don't stand out at all from the outside. So advertising's first job is to show that there's a club in that grey building: big letters visible from the car park, a mesh banner on the facade, branded windows. The second job is inside: the interior should motivate and look good in photos, because members take loads of them, and each one goes online with your logo in the background.
A fitness club also has a lot that wears out: floor graphics scuffed by trainers, film on mirrors and glass, promo banners for the September and January sign-up seasons. So we always recommend materials chosen for heavy use – [floor vinyl with anti-slip laminate](/produkty/folie-podlogowe-z-laminatem), washable wallpaper, UV print that resists wiping. For gym chains we keep the files and specifications so a new club looks exactly like the previous ones.
1. Facade and car park
A club in a unit next to a supermarket or on an industrial estate has to be visible from the car park and the access road. Large illuminated letters or a full-wall mesh do more here than a small light box over the door. For work at height we use a cherry picker.
- Illuminated letters on the facade→Club name visible from afar, including in the evening when it's busiest. On industrial units usually 50–80 cm high.
- Mesh on the building wall→A large format with a slogan and photo – lets the wind through, so it copes well with installation on a high wall.
- Seasonal promo banner→'Joining offer', 'grand opening', 'September deal' – a banner for a frame or fence, replaced every few months.
- Feather flags at the entrance→For openings and open days – they guide people from the car park to the door.
2. Windows and glazing
People training don't like being watched by passers-by, but a club with blacked-out windows looks like a warehouse. The answer is [One Way Vision film](/poradnik/folia-one-way-vision): graphics outside, a view of the street from inside. Glass studio walls are marked with frosted film and the logo.
- One Way Vision window film→Advertising across the whole pane outside, privacy and a view out inside.
- Frosted film on glass walls→Studios, the trainer's office, changing rooms – privacy and a smart look without blinds.
3. Walls and studios
A wall with a slogan and logo in the free weights area is the most photographed spot in the club. In group exercise studios the echo with music can be tiring – acoustic panels help, and print turns them into decoration.
- Wall murals and motivational graphics→Large photos, slogans, silhouettes – on washable wallpaper that can be wiped after training.
- Wall lettering and logos→Slogans cut from vinyl or a 3D logo in the reception area and above the mirrors.
- 3D logo at reception→A dimensional logo, illuminated or not – the first thing a new member sees.
- Acoustic panels in studios→They reduce echo from music and the instructor's loud cues.
4. Floor and training zones
Floor markings organise the zones: warm-up, cardio, free weights, sprint lanes. They must be anti-slip and withstand trainers, equipment and frequent cleaning. Martial arts clubs also need printed cage or ring mats.
- Floor zone markings→Lines, station numbers, a logo in the middle of the room – vinyl with anti-slip laminate.
- Studio floor graphics→Logo and markings on the floor of an exercise or combat sports studio.
- Printed ring and cage mats→For clubs with MMA, boxing or kickboxing – a branded mat appears in every fight photo.
5. For members and the team
Branded items actually get used in a gym: a bottle, a towel, a training T-shirt. It's advertising that goes with the member to other classes and to work. Trainers in branded T-shirts and badges are easier for newcomers to spot.
- Branded bottles and shakers→For new memberships, as attendance rewards or for sale at reception.
- Clothing for trainers and members→Printed T-shirts and sweatshirts – for the team and as merchandise.
- Membership cards, vouchers and leaflets→Gift memberships, open day passes, leaflets with the class timetable.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Sample items for a fitness club in an industrial or retail unit. Prices from our price list, installation and lift not included.
| Front-lit letters 50 cm, 7 characters (7 × approx. €70) | from approx. €490 net |
| 370 g mesh, 6 × 3 m (18 m² × approx. €11) | approx. €198 net |
| One Way Vision window film, approx. 10 m² (10 × approx. €14) | approx. €140 net |
| Washable wall mural, approx. 12 m² (12 × approx. €24) | approx. €288 net |
| 750 ml printed bottles, 100 pcs | from approx. €3.05 net / pc |
| Cherry picker up to 18 m with operator | from approx. €230 net / day |
Indicative net prices; an exact quote follows a short description and photos of the building. For gym chains we also price kitting and shipping to each site.
From our experience — what to watch out for
- Only order floor graphics with anti-slip laminate. An ordinary sticker under sweaty trainers is asking for an accident.
- Choose washable wallpaper for walls in training areas. Non-woven gets damaged quickly where someone leans a barbell against the wall.
- Don't black out the windows. One Way Vision film gives privacy without the club looking closed.
- Plan seasonal promotions (September, January) a month ahead, so banners and leaflets are ready before the sign-up wave.
- Keep motivational slogans short and in big letters. Nobody reads a paragraph mid-squat.
- With several clubs, keep one standard for colours and materials – a new club can then be signed in a few days.