Wielka ReklamaSigns & Large Format Print

How signage is made: from brief to installation, step by step

A crew finishing a shop sign installation while the client watches from the pavement
The final stage: installation · illustrative visualisation

The whole process in one table

Stages of a signage project – using a shop sign with installation as the example
StageWhat happensHow long it usually takes
1. Briefthe client describes what, where, what size and by whenone email or phone call
2. Initial quotea price range and a proposed solutionquickly for standard products; for non-standard ones once details are clarified
3. Surveydimensions, surface, power, accessone visit; for simple jobs photos are enough
4. Design and visualisationthe artwork, a mock-up on a photo of the buildingfrom one day to several, depending on changes
5. Technical designstructure, fixings, LED layoutin parallel with the graphic design
6. Formalitiesthe building manager's consent, permissions from the authority if requireddepends on the authority and the building owners
7. Approvalthe client approves the design and quote – the lead time starts from hereas long as the decision takes
8. Productionprinting, routing, bending, LED assembly, light testapprox. 3 working days for simple items, up to 14 days for large ones
9. Transport and installationcrew travel, installation, connectionusually a few hours to one day on site
10. Handover and servicecheck, photos, invoice, then inspectionson the day of installation

For a banner or stickers, stages 3, 5 and 6 usually drop out, and stage 9 is replaced by courier delivery. A large rollout for a retail chain, on the other hand, adds surveys of many locations, kitting and an installation schedule.

Brief and quote – where it all starts

A good brief does not need to be long. Five pieces of information are enough: what (shop sign, banner, window graphics), where (a photo of the location), what size (even approximate), by when (a specific date) and whether there is a design (a file, just a logo, nothing). With that we can give a sensible price range and propose a solution. A template for such an enquiry is in our guide how to order signage and print.

At this stage the most common question is 'roughly how much will it cost?'. For products priced per m² the answer is quick. For illuminated signage we give a starting price, e.g. a single-sided light box from approx. €320 net/m², and the exact figure after the survey and technical design, because only then do we know how it will be fixed and how much work there will be on site.

A hand signing off a printed visualisation of signage on a facade
Design approval before production · illustrative visualisation

Survey, design and formalities

On a survey we check things that do not show in a phone photo: the type of facade and insulation, possible fixing points, the route of the power cable, space for a lift. A site survey and inventory costs approx. €85 net, and that amount comes back off the production price if the order goes ahead.

Then the design. The designer prepares the sign to scale, and for shop signs often also a visualisation on a photo of the building (approx. €75 net) – that makes it easy to judge whether the letters should be 30 or 50 cm. In parallel the technical design is produced: what the body is made of, how the LED modules are laid out, where the power supply sits, which anchors hold the sign to the wall. Studio prices are on the graphic design and DTP page.

Formalities are worth starting in parallel with the design. On a building with several owners you need the managing agent's consent, some towns have local design rules for signage, and conservation areas require approval. The details are always checked with the local authority; does a shop sign need permission gives a general outline.

How we workFrom idea to installation — 5 steps
  1. 01Brief

    Description, sizes, site photos and deadline — a few sentences are enough.

  2. 02Design and quote

    Our designers prepare artwork or a visualisation and you get a price.

  3. 03Approval

    You approve the design; for brand colours we provide a proof.

  4. 04Production

    35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.

  5. 05Installation or delivery

    Own crews and vehicles across Europe, partner network, couriers worldwide.

Approval and production

Production starts after the design is approved, not after the enquiry is sent. That matters when counting lead times: if a design waits a week for a decision, the whole project moves back a week.

Before approving, check three things: phone numbers and addresses (typos happen there most often), dimensions against the installation space, and colours. When the brand colour is especially important, order a test print on the final material – an A3 sample costs approx. €13 net, more on the samples and proofs page.

On the shop floor several things happen at once: the UV printer prints the face, the router cuts the letters or an aperture in the dibond, the acrylic goes for bending, and the LED modules and power supply are fitted in the workshop. Every light box is switched on and checked before it leaves. Standard lead time is approx. 3 working days for print and simple items, and up to 14 days for large projects with illuminated signage. 24-hour express is possible for print, because UV inks need no drying – it costs on average approx. 40% more, and lead times are covered in more detail in how long production takes.

Installation and what comes after

Installation is carried out by our own trained crews. They travel across Poland and Europe, and we also work with partner installers in the EU. Travel is charged at approx. €1 net per km both ways, a two-person crew at approx. €42 net per crew-hour, and where work at height is needed, an 18 m cherry picker with operator from approx. €230 net per day.

After installation we check the sign together with the client – for illuminated signage after dusk, or at least with the lights off inside the premises. We take photos, and for chain rollouts we compile them into a site-by-site report.

The work does not end there. Light box faces fade over time, power supplies wear out, the offer changes. Replacing a light box face starts at approx. €80 net/m², and a service inspection of illuminated signage at approx. €60 net.

Have a specific project?Describe in a few sentences what you need — we reply with a price and a lead time. Office Mon–Fri 8:00–16:00 (CET).
Send a short brief →Call +48 455 455 460

Questions and answers

Other questions we often get

What most often delays a signage project?

In our experience: no text and logo at the start, content changes after the first design, waiting for approval from several people, and formalities that someone only started after ordering. Production itself is rarely the bottleneck.

Can I skip the survey?

For a banner, panel or stickers, usually yes – accurate dimensions and photos are enough. For light boxes, letters on a facade and large vinyl graphics, a survey saves trouble, because it shows how and where to fix the signage.

Who obtains permission for the signage?

Formally it is the responsibility of the owner of the signage or the building. We can help by preparing visualisations and drawings for the application, and for sites in Poland we prepare heritage consultations or notifications from approx. €210 net. Whether permission is needed depends on local rules and the building manager.

Can the whole thing be done faster than 14 days?

Often yes, especially when the design is ready and the survey simple. Give the date in your first message – we then build the schedule around it, and quite often no express surcharge is needed.

Can installation take place at night?

Yes, in shops and shopping centres we also install at night or after closing. The crew-hour rate in that mode starts at approx. €65 net.

WIELKA REKLAMA · SINCE 1991 · SERVING THE EU AND THE UK

We can do it for you — from artwork to installation.

Short brief →Call +48 455 455 460 ↗