Signs & Large Format Print
Illustrative visualisationIn a jewellery shop, advertising is first and foremost about building trust. A customer often spends a four-figure sum on a ring or wedding bands and subconsciously judges whether the place is reliable. Crooked vinyl, a faded poster or a cheap sign damage the impression more than in any other trade. So with jewellers we usually advise fewer elements, but better ones: good lighting, materials such as glass, acrylic and brushed aluminium, calm graphics.
The other half of a jeweller's advertising leaves the shop with the customer: the box, the bag, the certificate, the guarantee card. Jewellery is mostly a gift – the box is opened by someone other than the buyer, in front of others, at the table. That is the moment the logo is seen by the most people. Seasonally, Valentine's Day, First Communions, the wedding season and December matter most – that's when the window changes and packaging use goes up.
1. Fascia and facade
For a jeweller's fascia we advise against large, flat, brightly lit light boxes with a white background. Solutions where only the name glows look better: halo letters, or a light box with a dark face and routed letters.
- Light box with a routed face – only the letters glow→A dark dibond face with light shining through acrylic letters. Looks elegant by day and night. From approx. €390 net per m².
- Halo-lit letters→Light falls on the wall behind the letters, creating a glow. Looks good on stone or timber cladding. From approx. €55 net per character.
2. Window and door
A jeweller's window is essentially a display cabinet. Graphics should be minimal and discreet: the logo on the glass, opening hours, sometimes a campaign image behind the display. Remember that at night jewellery is usually taken out of the window – the window is then empty, and an illuminated image is better than a dark hole.
- Logo printed on the door glass→UV print with a white underlay looks like part of the glass rather than a sticker, and doesn't peel at the corners. Approx. €24–34 net per m².
- Campaign graphics on the window→Valentine's, Communions, the bridal collection – a graphic on one section of the glass, changed after the season without touching the logo.
- Backlit frame in the window for night time→When the jewellery is in the safe, a backlit photo of the collection fills the window. A1 format from approx. €165 net; the graphic changes in minutes.
3. Interior and display
Jewellery is small, so everything around it has to be light and clean. Acrylic with a polished edge, a small logo print, a small price card – that's enough.
- Acrylic displays and stands→Risers, steps, earring stands and single-ring rests – laser cut, with the logo printed directly on the acrylic.
- Price tags and hang tags→Small branded tags for jewellery and watches. The same design on every tag brings order to the cabinet.
- Wedding band and bridal collection catalogue→Couples take weeks to choose wedding bands and want the designs at home. Your own A4 catalogue, 16 pages, 100 copies costs approx. €220 net.
- Bridal collection graphic in the fitting area→At the table where couples try on rings, a smaller backlit frame with a collection photo works well. The graphic changes with each collection.
4. Packaging and documents for the customer
This is where a jeweller has most to gain. A branded box, a bag with gold foil and a certificate in an elegant envelope make the gift 'from you' rather than from an anonymous shop. Finishes (gold foiling, spot UV, soft-touch lamination) make a big difference at a small cost per piece.
- Branded jewellery boxes→Die-cut printed boxes from just 100 pcs – 155 × 110 × 50 mm costs approx. €210 net per 100. Larger runs bring the unit price down considerably.
- Branded paper bags→A bag carried through the shopping centre or down the street is a walking sign. Printed kraft, 100 pcs approx. €185 net; premium versions are quoted once paper and finish are chosen.
- Gold foiling and spot UV on packaging and cards→A gold logo on matt dark board says 'jewellery' at once. Finishes are quoted together with the run.
- Certificates and guarantee cards→Item description, hallmark, stone, date of purchase. Printed on heavy paper they look like a document worth keeping.
- Gift vouchers→For those afraid of getting the ring size wrong. A voucher in a branded envelope sells well before Christmas and Valentine's Day.
5. Jewellery chains
Chain stores are usually in shopping centres, where installation is only possible at night and campaigns change simultaneously across the whole network. We print the series in the same colours, pack a set for each store and ship, or install with our own crews while the centre is closed.
- Campaign kits for every store→Window film, lightbox graphics and counter materials for all branches, in separate packs. Kitting approx. €3.30 net per store, multi-drop shipping approx. €2.80 net per store.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A sample set for a jeweller on the high street or in a shopping centre – fascia, glass and basic packaging.
| Light box with routed face 200 × 50 cm (1 m² × approx. €390) | from approx. €390 net |
| or halo-lit letters, 7 characters (7 × approx. €55) | from approx. €385 net |
| Logo UV-printed on the door glass | approx. €24–34 net / m² |
| Ultra-slim LED A1 light box for the window | from approx. €165 net |
| Printed die-cut boxes 155 × 110 × 50 mm, 100 pcs | approx. €210 net |
| Printed kraft paper bags, 100 pcs | approx. €185 net |
Indicative net prices; an exact quote follows a short description and photos of the site. Foiling, guarantee cards and tags are quoted once paper and quantity are chosen.
From our experience — what to watch out for
- A brightly lit white light box over a jeweller's looks cheap. Better that only the name glows – a light box with a routed face, or halo letters.
- Don't tape prices or offers to the glass. In this trade customers notice every shortcut and transfer the impression to the goods.
- Order boxes in one or two sizes and in larger runs. Five sizes of a hundred each cost much more than two of five hundred.
- Check your packaging stock well ahead of Communion season and Christmas. Boxes and bags with finishes need more time than ordinary print.
- Gold on screen and gold in print are two different things. If gold matters, order a proof or choose foil gilding instead of yellow ink.