Signs & Large Format Print
Illustrative visualisationA bike shop lives by the season. From March to June the workshop has a queue, then come kids’ bikes, summer holidays and hire bikes, autumn sales, and in winter it goes quiet and there is time to prepare for spring. Advertising works hardest in February and March, when people remember the bike in the shed and look for somewhere to get it serviced.
Cyclists come back: for an inner tube, a service, a new bike for a child who has outgrown the old one. They choose a shop where they know the mechanic and which they associate with local rides or races. So besides the sign and a tidy sales floor, it pays to show up where cyclists ride: group rides, sportives, near schools. And items with your logo (a sticker on the frame, a bottle in the cage) ride around the area for years.
1. Sign, window and pavement
A bike shop is often in an ordinary retail unit without a large frontage. The sign has to say ‘bikes and repairs’ straight away, and the window should show bikes, not hide them. In season you put an A-board and bikes out on the pavement, and that is your best advertising, as long as passers-by know the workshop takes repairs on the spot.
- Light box or sign reading ‘Bikes – Repairs’→Single-sided light box from approx. €320 net per m². Worth adding ‘repairs’, as many people are looking for a fix rather than a new bike.
- Window graphics: brands, opening hours, seasonal message→A graphic band along the bottom of the glass and cut vinyl lettering. For 5–15 m², printed monomeric vinyl is approx. €8 net per m². Put the seasonal message on a separate piece of film that is easy to change.
- Pavement A-board with workshop offers→‘Pre-season service from…’, ‘Puncture repair while you wait’. A double-sided A1 A-board with snap frames is approx. €90 net, and you change the poster yourself.
- Feather flag at the entrance→Visible from the end of the street and from the cycle path. Small feather flag 50 × 200 cm from approx. €47 net, plus a cross base for the pavement.
2. Sales floor
Bikes hang and stand close together, customers compare several models and want to know without asking what they cost and how they differ. Accessories such as tubes, lights and locks sell from hooks by the till. One large wall graphic turns a storeroom into a shop.
- Handlebar hang tags with price and specs→Rigid HIPS tag: frame size, groupset, weight, price. We design a template you fill in yourself, or print a series for a whole delivery.
- Hook display for accessories by the till→Printed PVC board with holes for hooks. Tubes, lights and locks are impulse buys at the till.
- Wall graphic with a route or a map of the area→A map of local cycle routes with the shop marked on it is something customers stop and talk in front of. Air-release vinyl goes on without bubbles.
3. Workshop
At the height of the season the workshop has dozens of bikes in at once. Without numbering and a clear price list it gets chaotic: whose bike is it, what was to be done, what was it supposed to cost. A small print budget sorts that out.
- Workshop price board→UV-printed Dibond by the counter: basic service, full service, tyre change, wheel truing. Customers know what they are agreeing to before leaving the bike.
- Numbered workshop tickets with a tear-off tag for the bike→One part stays with the customer, the other hangs on the handlebars. Same number on both, so no more hunting for a bike by its colour.
- Shop logo sticker for the frame→A small contour-cut sticker on polymeric vinyl, applied at sale and after a service. A year later the customer knows where to come back to.
4. Hire, group rides and races
A shop that organises a group ride or supports a local sportive becomes ‘the’ bike shop in the area. Materials for such an event cost less than you think, and riders remember who supplied the numbers and who had the service gazebo at the finish.
- Race numbers for rides and local races→A5 numbers on synthetic paper that doesn’t go soggy or tear. 100 pcs approx. €80 net, 500 pcs approx. €165 net.
- Service gazebo for races and rides→A 3 × 3 m printed gazebo from approx. €750 net. The mechanic fixes riders’ bikes under it, and the shop logo is in every finish-line photo.
- Numbers and markings for hire bikes→A large number and phone number on the frame, cut from rain-resistant vinyl. A lost bike comes back sooner, and a hired one carries your logo.
5. Branded items for customers and the team
A bottle given away with a new bike costs a few euros, and the customer remembers where it came from. A local club or group ride in shirts with the shop logo is advertising at every training session.
- Bottles with the shop logo→750 ml bottle with one-colour print, from approx. €3.05 net each for 100 pcs. Add one to every bike, or to services above a set amount.
- Shirts for the club and group ride→A4 transfer print on T-shirts, approx. €3.30 net per print for 20–49 pcs, approx. €2.35 net for 50–99 pcs.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Sample spring package for a shop with a workshop. Prices from our price list, excluding sign installation.
| Window graphics, 6 m² of printed vinyl (6 × approx. €8) | approx. €48 net |
| Double-sided A1 A-board with posters | approx. €90 net |
| Small feather flag 50 × 200 cm | from approx. €47 net + base |
| Workshop price board, Dibond 60 × 80 cm (0.48 m² × approx. €55) | approx. €27 net |
| Printed 750 ml bottles, 100 pcs (100 × approx. €3.05) | from approx. €310 net |
| A5 race numbers, 100 pcs | approx. €80 net |
Indicative net prices; small formats are subject to a minimum print and finishing value. Hang tags and workshop tickets are priced by design and quantity.
From our experience — what to watch out for
- Order season materials in February. In March and April the workshop has no time for anything, and the A-board with the service offer should be out on the first warm weekend.
- Mention repairs on the sign and the A-board. People buy a new bike once every few years but get a service every year, and that is what brings them into the shop.
- Design price tags so they can be filled in by hand or on an office printer. Bike prices change with every delivery.
- Make the frame sticker small and good-looking. A big, loud one gets peeled off on day one; a discreet logo stays for years.
- At events, bring weights for the gazebo and a base for the feather flag. On open ground by the finish it is windier than you expect.