Signs & Large Format Print
Illustrative visualisationA bathroom showroom is a shop customers visit on purpose, usually by car, often several times before they buy. First they have to find it, and showrooms mostly sit on arterial roads, in retail parks or next to builders' merchants, where from the street you mainly see a car park and a clad facade. So the first job is visibility from the road: something tall at the entrance and clear lettering on the building.
Inside, the displays do the selling. Customers walk between room sets and want to know which tile it is, in what format, what it costs per square metre and whether it is in stock. If they can't read it, they have to look for a designer – who is busy with someone else's bathroom. Good display descriptions and price cards take the load off staff and shorten conversations. Third: the decision is made at home, so the customer should leave with something in hand – a catalogue, a folder with the printed design, the designer's business card.
1. Road, entrance and facade
A showroom on a fast road has a few seconds for the driver to make the turn. The lettering must be big and simple: the name plus the words people search for – bathrooms, tiles, flooring. On a clad unit letters on a frame or a light box work better than fine graphics across the whole wall.
- Pylon or totem at the entrance→Visible from the road before the building is, and there's room at the bottom for an arrow to the car park and opening hours. A non-illuminated version starts from approx. €750 net.
- 3D letters with the showroom name on the facade→On a retail unit or rendered building they look smarter than a flat sign. If you are open after dark in winter, the extra cost of illumination soon pays its way.
- Promotional banner on the fence→Collection clearance, discounts on grout and adhesives, open days – a banner on the street-side fence is the cheapest medium for a campaign, and after the season the next one goes up.
2. Windows and entrance
Big glazing in a showroom is an opportunity but also a problem: the sun bleaches room sets by the windows. We usually advise covering the lower band of the windows with photos of finished bathrooms and leaving the top clear. Opening hours and the phone number go on the door at eye level.
- Window graphics with room-set photos→From the car park customers immediately see the style and price bracket of the showroom. The vinyl is changed with new collections.
- Opening hours, phone and logo on the door→Cut from vinyl or printed on clear film – a small thing, and the one customers most often ring about when it's missing.
3. Displays and room sets
This is where there is most work and most items that need replacing every season. Order display descriptions in a single template for the whole showroom from the start – then making extra signs when collections change is just a matter of swapping text in a file.
- Display description signs→Manufacturer, collection, tile format, price per m² – on PVC or acrylic, freestanding or fixed to the display wall. Customers read for themselves and come to the designer with a specific question.
- Price strips on tile and flooring racks→On long racks of samples, strips with price and format organise the display better than handwritten notes.
- Wobblers and 'new', 'clearance', 'in stock' markers→Short messages at specific products. We make them from HIPS, cut to shape, so they look neat and can be moved around.
- Wall mural as a room-set backdrop→Behind a freestanding bath or walk-in shower, a photo of a window, garden or concrete turns a display cubicle into a real interior. Printed to the wall size, see [wall murals made to measure](/produkty/fototapety-na-wymiar).
- Backlit photos of finished bathrooms→Slim [LED frames with changeable graphics](/produkty/ramy-tekstylne-podswietlane) hang on the wall like pictures, and the photo changes in minutes. A1 format from approx. €165 net.
4. Designer's desk and design area
Customers spend a lot of time in the showroom and eventually leave with a design. Better that it goes home in a branded folder, with the business card of the person handling it, rather than in a plastic sleeve.
- Showroom catalogue or brochure→Your own catalogue with room sets and services (design, delivery, fitting) stays in the house longer than manufacturers' catalogues. A4, 16 pages, 100 copies costs approx. €220 net.
- Folders for designs and quotes→The folder holds the visualisation printout, the quote and a grout sample card. It looks serious for a quote worth several thousand euros.
- Designers' business cards→The designer's name, direct phone. Customers come back to the same person, not to 'the lady at the showroom'.
5. Transport, deliveries and events
A showroom that delivers its own goods or has a fitting team has advertising driving round the whole area. A shame not to use it.
- Delivery van or fitting team vehicle livery→Name, phone, a few bathroom photos. The van stands outside the customer's house for the whole fitting day and the neighbours see it.
- Roll-up for open days, home shows, a stand in a DIY store→Light, fits in a car boot, sets up in a minute. An 85 × 200 cm roll-up from approx. €55 net.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A typical non-illuminated package for a roadside showroom – we usually start the conversation here and add what is needed.
| Non-illuminated 2.5 m totem, dibond on a steel frame | from approx. €750 net |
| Non-illuminated 3D letters, 10 characters, 30 cm high (10 × approx. €16) | from approx. €160 net |
| The same name in front-lit letters (10 × approx. €46) | from approx. €460 net |
| Coated 510 g banner, 4 × 1 m, for the fence (4 m² × approx. €13) | approx. €52 net |
| 20 A4 display description signs, 3 mm PVC (approx. 1.25 m² × approx. €33) | approx. €42 net |
| A4 catalogue, 16 pages, 100 pcs | approx. €220 net |
| Installation – 2-person crew (approx. €42/hour, min. 4 hours) + travel approx. €1/km | from approx. €168 net + travel |
Indicative net prices; an exact quote follows a short description and photos of the site. Our in-house studio does the design if you don't have print-ready files.
From our experience — what to watch out for
- Don't put everything you sell on the pylon. The name and three words (bathrooms, tiles, flooring) can be read from a car; a list of ten services can't.
- Make display descriptions in one template and keep the file with us or yourselves. When a collection changes, replacing a dozen signs then takes a day rather than a week of redesigning.
- Room-set photos for the windows and LED frames need good resolution – a phone snap from the designer will do for a small sign, but not for two metres of glass.
- Price cards on thin paper cockle in the humidity of shower displays. For strips and signs near showers synthetic paper or PVC is better.
- Before ordering letters for the building, check whether the landlord or retail park management has rules on facade signage – the lease terms usually matter more here than the design itself.