Bodyshops and paint shops are rarely on a main road. Usually it is a unit on an industrial estate or a workshop behind a house, and the customer arrives after an accident, often for the first time, with the address on a map in their phone. They need to find it without calling and see straight away that it is a proper business, not a garage. In winter it gets dark before 4 pm, so a sign that doesn’t light up is practically off duty for half the year.
Detailing is a different conversation. The customer pays well over a thousand euros for paint correction or a ceramic coating and judges the studio by how it looks: cleanliness, lighting, the wall where the car is photographed for Instagram. And the most important moment comes at the end, when the car goes back to its owner. What stays inside (a hanger with care instructions, a certificate, a logo sticker) reminds them of you with the next car and when talking to friends.
1. Workshop building, gate and access
Industrial units are usually clad in profiled sheet or sandwich panels. We fix light boxes or letters to a subframe, not straight onto the cladding; otherwise after the first winter something starts to move and leak. If the workshop is set back on the plot, a sign on the building is not enough: you need a sign at the entrance or on the fence, visible from the road.
- Illuminated logo light box on the building→Lit from dusk, visible from the access road. A 300 × 60 cm light box is about 1.8 m², so approx. €580 net excluding installation.
- Plaque with opening hours and phone number at the entrance→Customers come after work or on a Saturday and want to know if anyone is there. A small Dibond plaque by the office door saves phone calls.
- Fence banner listing your services→‘Accident repairs, insurance claims, paintwork’ plus a phone number. A cheap way to tell people on the road what you do before they see the building.
- Gate and area signs: drop-off, collection, customer parking→UV-printed Dibond signs. Customers don’t drive into the spray booth bay, and staff don’t have to move cars around the yard.

2. Reception and showroom area
This is where the customer hands over the keys and hears the quote. Detailing studios add an area where the car stands after treatment and gets photographed; that photo will go online with your logo in the background, so plan it. The glazing between the office and the workshop is often better screened with film: people can see work is going on but not the mess.
- Price board for packages and services→Dibond or acrylic on stand-offs. Customers compare packages themselves before asking about price, and the conversation goes faster.
- LED neon with the studio logo or slogan→The most photographed feature of a detailing studio. Neon up to 60 × 40 cm from approx. €210 net, design included.
- Mural or wall graphic in the photo area→A dark matt backdrop or a logo motif behind the car. Vinyl wallpaper is washable, so it survives dust and chemicals from the workshop.
- Frosted film on the glass between office and workshop→It screens the workshop and lets the light through. A logo or a clear band at eye level can be cut into it.
3. Car handed back to the customer
Most workshops don’t do this, and it costs next to nothing. The customer collects the car, gets in and sees a hanger explaining what to avoid in the first days after coating. Six months later at the car wash they find the certificate in the boot. And they have your phone number to hand.
- Mirror hangers with care instructions→Cut from HIPS or card, with a hole for the mirror. Logo on one side, on the other: ‘do not wash for 7 days’, ‘no brushes’ and a phone number.
- Studio logo sticker for a window or sill→A small contour-cut sticker on wash-resistant film. Many customers are happy to keep it; to them it shows the car was done properly.
- Coating certificate or warranty card→Printed on heavy board, numbered, with the treatment date and the coating inspection date. Also useful when the car is sold.
- Detailing gift vouchers→Before Christmas and Father’s Day a detailing voucher sells itself. Printed in an envelope or with a special finish.

4. Vinyl for studios that wrap in-house
If you have your own wrapper, you don’t need to buy complete projects from an outside company. We print cast vinyl with laminate to your design, and you fit it yourselves. Print width up to 3.2 m means the side of a van can be done without a join.
- Printed cast vinyl with laminate for wrapping→50 µm cast film with UV print, approx. €19–29 net per m², polymeric laminate approx. €8 net per m². Shipped on a roll, without creases.
- Livery for a recovery truck, courtesy car or service van→A courtesy car drives around town with the customer for a week or two. Logo and phone number on the doors are free advertising during the repair.
5. Car meets and motoring events
Car meets and local motoring events are where your future detailing customers gather. A branded gazebo, a freshly treated car beside it and someone handing out business cards are all you need.
- Printed gazebo for a meet or open day→A 3 × 3 m pop-up gazebo with full print from approx. €750 net. It goes up in a few minutes and keeps the sun off the show car.
- Branded T-shirts and hoodies for the team→A team in matching clothes looks like a business, not a random crew. A4 transfer print on a T-shirt is approx. €2.35 net each for 50–99 pcs.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
Sample set for a detailing studio or bodyshop tidying up its signage. Prices from our price list, excluding travel.
| Single-sided LED light box 300 × 60 cm (1.8 m² × approx. €320) | approx. €580 net |
| Price board, 3 mm Dibond 100 × 70 cm (0.7 m² × approx. €55) | approx. €40 net |
| LED neon on a PVC backing board, up to 60 × 40 cm | from approx. €210 net |
| Coated 510 g banner, 3 × 1 m for the fence (3 m² × approx. €13) | approx. €40 net |
| Business cards 90 × 50 mm, double-sided, 500 pcs | approx. €15 net |
| Installation: two-person crew, minimum 4 hours (4 × approx. €42) | from approx. €170 net + travel approx. €1 per km |
Indicative net prices; exact quote after a short description and photos of the building. Hangers and certificates are priced by shape and quantity.
From our experience — what to watch out for
- Don’t screw a light box straight into sandwich panels. It needs a subframe or panel anchors; otherwise the sheet deforms and water gets into the holes.
- Say plainly on a bodyshop sign what you do: ‘bodywork, paintwork, insurance repairs’. A logo with the owner’s surname tells someone on the road nothing.
- A detailing studio sells on image. Look after one ‘photo wall’; customers will photograph their cars there anyway.
- Design the mirror hanger to be read in the car, not in the office: a large typeface, a few points at most.
- Workshop dust and solvent fumes destroy cheap materials. Near the spray booth choose Dibond, acrylic and washable wallpaper, not paper or foam board.
Illustrative visualisation