Signs & Large Format Print
Illustrative visualisationA car dealership sells mainly from the road and the forecourt. A buyer drives past several times before stopping for a test drive, so the name, the flags and a tidy forecourt work every single day, not once a year at the grand opening. Inside, different things matter: a glazed showroom, clear zones (sales, service, handovers) and what the customer takes home.
At franchised dealerships part of the signage is dictated by the manufacturer's corporate identity standard. In that case we make the elements the standard allows or leaves to local suppliers: interior signage, open-day materials, livery for courtesy cars, print. Used car lots and multi-brand dealers have far more freedom, and there we usually do the whole job, from [letters on the facade](/produkty/litery-podswietlane) to contract folders.
1. Facade, entrance and forecourt
From the road a driver has 3–4 seconds to read the name. The sign has to be large, simple and illuminated, because in winter the dealership is open well after dark. On the forecourt flags work best: they move, so they catch the eye, and they don't hide the cars.
- Illuminated letters on the facade→The dealership name readable after dark, ideally front-lit, which reads best from a distance.
- Pylon or totem at the entrance→Shows the way in before the driver has passed the site. Double-sided, so it can be seen from both directions.
- Flagpoles and feather flags for the forecourt→A row of flags along the road is the cheapest way to make the forecourt visible from afar.
- Fence banner→Campaigns such as a model-year clearance or 'we buy any car'. On a mesh fence we use a black-back banner or mesh.
2. Showroom and customer area
Big glazing looks great in the architect's render, but in summer the showroom heats up and a customer at the sales executive's desk feels like part of the display. Frosted film on the lower band of the glass solves both problems. The walls are worth using for car photography or finance offers.
- Frosted film and manifestation bands on glazing→Privacy at the sales desks and visible glass, so nobody walks into a pane.
- Backlit frames with changeable graphics→Offer of the month, finance, a new model. The graphic is swapped in minutes without taking the frame down.
- Opening hours and name on the door→Cut vinyl lettering on the entrance door – after hours a customer checks when to come back.
3. Cars on the forecourt and in the showroom
This is where most small print gets used up. Price cards behind the windscreen fade after a few weeks in the sun, hangers go missing and stickers have to be reordered with every delivery of stock. Ordering a supply is better than printing every week on the office printer.
- Mirror hangers→Price, year, 'special offer', 'just serviced' – a HIPS or PVC hanger lasts a season on the forecourt, paper doesn't.
- Spec card holders→An acrylic stand for the dashboard or beside the car in the showroom, with a changeable spec sheet.
- Dealer stickers for the tailgate→A small sticker with the dealership name on a sold car drives around the area for years. We contour-cut it from carwash-resistant vinyl.
- Livery for courtesy and demo cars→Courtesy and demonstrator cars are advertising that is on the road anyway. A partial wrap in cast vinyl with laminate is enough.
4. Handovers, open days and launches
The handover is the moment the customer takes photos and posts them online. Better to have a backdrop with the dealership name behind the car than a rack of tyres. The same backdrop will serve at model launches and open days.
- Photo backdrop in the handover bay→A fabric wall behind the car – a photo of the customer holding the keys shows the dealership name to all their friends.
- Roll-up banners for open days and test drives→Finance, warranty, an accessories offer. A roll-up goes up in a minute and packs away into a cupboard.
5. Print and take-home items
The customer leaves with documents and keys. A folder and a business card with the dealership name cost next to nothing compared with the price of a car, and they stay with the customer for years.
- Folders for contracts and vehicle documents→Customers keep the car's paperwork in them for years and bring them back to the service desk.
- Sales executives' business cards→Every sales executive needs their own, and staff turnover in sales can be high – a ready template saves time.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
To start with — an indicative package
A sample package for a used car lot or small dealership starting out or refreshing its signage. Pick what you are missing.
| Front-lit letters h = 30 cm, 8-character name (8 × from approx. €46) | from approx. €368 net |
| 3 Winder Midi flags 70 × 340 cm (3 × from approx. €75) | from approx. €225 net |
| Coated PVC banner 510 g for the fence, 4 × 1 m (4 m² × approx. €13) | approx. €52 net |
| Standard roll-up 100 × 200 cm | from approx. €65 net |
| Business cards 90 × 50 mm, 500 pcs | approx. €15 net |
| A4 folders with matt lamination, 100 pcs | approx. €135 net |
Indicative net prices; an exact quote follows a short description and photos of the site. Installation: crew from approx. €42 net per hour plus travel at approx. €1 net/km (both ways from Wieluń); outside our crew's range we use partner fitters in the EU.
From our experience — what to watch out for
- Before ordering anything for the facade of a franchised dealership, check the manufacturer's CI standard – some elements need its approval.
- Replace flags every season. A faded, frayed flag on the forecourt tells customers more about the dealership than the sign does.
- On a hard-standing forecourt use plate bases for flags, not cross bases – in the wind a cross base tips over onto the cars.
- Print price cards and hangers on plastic, not paper. Behind a windscreen paper yellows and curls within weeks.
- One vector logo file saves surcharges on every future order; see [why the printer asks for it](/poradnik/logo-wektorowe-do-druku).