Signs & Large Format Print
What design costs
| Type of work | Price | What it includes |
|---|---|---|
| Simple banner or sign design | approx. €43 each | design from scratch, up to 2 rounds of changes |
| Studio time – complex projects | approx. €35 / h | campaigns, catalogues, exhibition stands, key visual adaptations |
| Adapting a finished design to another format | approx. €13 each | rescaling and rebuilding the layout |
| Logo vectorising | approx. €26 each | redrawing a logo from bitmap to curves |
| Installation mock-up / render | approx. €75 each | the design placed on a photo of the building or interior |
| 3D modelling for printing or routing | approx. €45 / h | models for letters, logos, prototypes |
| Technical file check | included in the order price | scale, bleed, resolution, colours |
Example: a fence banner design, then the same artwork on a roller banner and a poster. You pay approx. €43 for the master design and 2 × approx. €13 for the adaptations, approx. €70 net in total. Designing each item separately would cost more and be less consistent. The service is described on the graphic design and DTP page.
How a design project runs – step by step
- A short brief. You tell us what should be on the sign, where it will go, what size it is and who it is aimed at. How to write an enquiry that is enough first time is covered in our guide how to order signage.
- Materials. You send the logo, text, photos and everything that should appear in the design.
- First version. The designer prepares the design to scale and sends a preview as PDF or JPG.
- Changes. You collect comments in one email. The price of a simple design includes two rounds of changes.
- Approval. You confirm the final version by email. From that moment the production lead time starts.
- Pre-press. The designer turns the design into a production file: exact size, bleed, colours for the specific material, cut lines where needed.
What takes longest in the whole process is not designing, but waiting for materials and replies. A simple banner is a few hours' work for the studio. If the text arrives after a week, the design will also be ready after a week.
What we need from you
- Your logo, ideally as a vector. If you do not have one, we will redraw it – why it matters is explained in our guide on vector logos.
- Text written out and checked. A typo in the phone number on a 6-metre banner is visible from a long way off. Paste the text into the email rather than having it retyped from a photo of an old flyer.
- Photos at original resolution. From the camera or the photographer, not from Facebook or a messaging app, where they are compressed.
- Brand colours, if you have them, with a Pantone or CMYK reference.
- Examples you like. Two or three photos of signage, even from another sector, say more than 'it should look modern'.
- Size and location. A photo of the installation spot helps us choose letter size and contrast.
The more of this list we receive at the start, the fewer rounds of changes. Projects lose most time when the text changes after the first version – a different text length means a different layout, so in practice the designer starts again.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
Outdoor signage design has its own rules
What looks good on a laptop screen does not always work on a fence by the road. A driver has two or three seconds to read a banner. So with outdoor signage we stick to a few rules:
- Little text. Name, one message, contact. A list of twelve services on a banner is twelve things nobody will read.
- Large letters and strong contrast. Light text on a dark background or the other way round. Grey on beige disappears from a few metres away.
- A phone number or web address legible from a distance. That is usually the only thing someone needs to remember.
- Design for illumination. With light boxes and illuminated letters, what counts is how the sign looks in the evening. Thin fonts and fine details blur under LED light.
For shop signs and facade signage an installation mock-up works well: we place the design on a photo of the building and you can see straight away whether the size is right. It costs approx. €75 net and saves a lot of agonising over whether the letters should be 30 or 50 cm tall.
- 24 hexpress printing (UV inks need no drying)
- approx. 3 daysstandard lead time
- up to 14 dayslarge and custom projects with installation
Plus courier delivery. Tell us your date — we plan production around it.
Already have a design from an agency? That works too
Not every client needs our designer. If the design was prepared by an agency or your own designer, send the file – we will check it technically and print it. With this kind of job we most often catch three things:
- a design made at a different size from the installation space (e.g. a 300 × 100 cm banner when the space on the fence is 285 cm),
- no bleed, or too small a margin at an edge that will take eyelets or a pole pocket,
- photos that look fine on screen but have too few pixels at 1:1 scale.
We flag every such problem before printing. Minor technical corrections we make ourselves, within the order price. For layout changes we ask whether the original designer will make them or whether we should adapt it in-house. How to prepare a file technically is covered in our guide how to prepare a banner file for print.