Signs & Large Format Print
Step 1: inventory – where the old logo is
Before anyone orders the first sign, make a list. Without it, three months after the change someone will find the old logo on the warehouse door, in an invoice footer and on a driver's jacket. The easiest way is to split the inventory into five areas:
- Building and branches – fascia sign, facade letters, entrance pylon, door plaques, window graphics, interior signage, door plates, reception.
- Vehicles – cars, vans, trailers, forklifts, machinery.
- Print – business cards, letterheads, envelopes, folders, catalogues, flyers, price lists, labels, stamps, warehouse forms.
- Clothing and merchandise – workwear, ID badges, lanyards, mugs, pens, packaging and packing tape.
- Exhibition and online – roller banners, backdrops, trade show stand, plus the website, social media, email signatures, map listings.
For each item add three things: how many, where it is (address, registration number) and whether there is stock. For signs and signage take a photo and note the size – it saves an extra survey visit.
Step 2: order – what now, what at the next order
| When | What to replace | Why |
|---|---|---|
| On changeover day | Main fascia sign, website, online profiles, business cards, letterheads, email signatures | Customers see these first; inconsistency immediately raises questions |
| Within 1–2 months | Vehicle graphics, branch signage, customer-facing clothing, roller banners and backdrops | Needs production and installation, but is highly visible |
| At the next order | Folders, envelopes, catalogues, labels, packing tape, merchandise | There is stock – a shame to throw it away if the old logo does not mislead |
| With a refurbishment or replacement | Interior signage, door plates, wall graphics, trade show stand | Less visible from outside; can be combined with other work |
The exception: if the company name changes, not just the logo, printed items carrying registered company details and the premises signage must be planned to match the date of the change. Formal details are worth confirming with your accountant or lawyer.
Premises and branch signage
The fascia sign is usually the largest single item in the budget and the one that takes the most time. Before ordering a new one, check what can stay:
- Light box with a replaceable face – often a new face (backlit film + fitting) is enough instead of the whole structure. As a guide, replacing a face costs from approx. €80 net/m².
- 3D letters – a new name cannot be adapted; you pay for new letters and removal of the old ones. Choosing the form is covered in our guide light box or 3D letters.
- Dibond panels – the panel is replaced, the frame usually stays. UV printing on 3 mm Dibond costs approx. €35–55 net/m².
- Removal of old signage with disposal – from approx. €16 net/m².
With several or a dozen branches it pays to run one operation: survey all locations, one production run and installation planned as a route. We describe this approach on the network rollout with reporting page – an on-site survey costs approx. €85 net, refunded when you order production. We install with our own crews in Poland and across Europe.
- 01Brief
Description, sizes, site photos and deadline — a few sentences are enough.
- 02Design and quote
Our designers prepare artwork or a visualisation and you get a price.
- 03Approval
You approve the design; for brand colours we provide a proof.
- 04Production
35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.
- 05Installation or delivery
Own crews and vehicles across Europe, partner network, couriers worldwide.
Company stationery, clothing and small items
Print is the cheapest, but there are the most types of it. Make one list of designs, prepare a complete set of files and order together – you save on setup and get one consistent colour scheme.
- Company letterhead A4, 4/0, 500 pcs – approx. €49 net.
- Business cards 90 × 50 mm, 500 pcs – approx. €15 net per design (small-format print prices can also be checked in the zamowreklame.pl calculator).
- Clothing – an A4 transfer print on a T-shirt from approx. €1.90–3.30 net each depending on quantity.
The most common problem in a rebrand is colour. A new logo in CMYK on paper, in Pantone on clothing and in vinyl on a vehicle can look like three different brands. That is why, before production starts, agree a colour standard – either in the brand guidelines or via a proof. More in our guide corporate visual identity.
Fleet and trade show stands
Vehicles are the most visible thing after the fascia sign. When replacing vehicle graphics, allow for removing the old vinyl – it usually comes off cleanly, but old, sun-baked vinyl can take a long time. We make new graphics on cast vinyl (approx. €19–29 net/m² with print); details in our guide company vehicle wrap cost and on the company car and fleet wrapping page.
Stands and fabric backdrops have an advantage: the structure stays and only the graphic is replaced. The same goes for roller banners with a replaceable cassette. This is often the cheapest part of the whole rebrand.
Budget, schedule and disposal
A work plan that works for us:
- Media inventory with dimensions and photos.
- Logo design and basic brand guidelines – our studio designs logos and brand guidelines if you do not yet have a finished design.
- Adapting the logo to all media and approving the files.
- Quote for the whole job and split into phases according to the table above.
- Production: print about 3 working days, larger projects up to about 14 days.
- Installation – with an agreed changeover date.
- Removal and disposal of old media, collecting and destroying old print.
The budget depends on the number of branches and vehicles and how much can stay. So instead of giving a single figure, we quote after the inventory – indicative prices are confirmed once you contact us. For new businesses starting from scratch we also recommend our guide signage and print for a new business.