Wielka ReklamaSigns & Large Format Print

Storing promotional materials and shipping on demand

Warehouse aisle with pallet racking full of cartons of promotional materials and rolled banners
Promotional materials on warehouse racking · illustrative visualisation

Print once, ship many times: how it works

The model is simple and works the same way in any sector:

  1. You define the range – e.g. catalogues, flyers, roller banners for sales reps, seasonal posters, welcome packs.
  2. We print the run, usually for several months, at a better price tier than small batches.
  3. The materials go into storage with a description: name, version, number of pieces or cartons.
  4. A branch or rep requests materials – by email or via a person at head office who collects orders.
  5. We pick, pack and ship to the address given, and the stock level is reduced by the quantity issued.
  6. We report shipments and stock, and when stock falls to the agreed minimum we let you know it is time to reprint.

For you this means one invoice for printing and one for storage and shipping, and for branches delivery in a few days instead of waiting for a new print run.

When it is cheaper to print more and store it

Not always. Storage costs money, and material can go out of date before it is issued. Let us show this with figures from our price list.

Example: a chain needs about 4 m² of posters on 170 g satin paper every month. Ordered separately each month: 12 × 4 m² × approx. €11 = approx. €530 net a year, plus 12 separate deliveries. Printed once (48 m², the 16–49 m² tier): 48 × approx. €7 = approx. €340 net. The difference is about €190.

But if these posters take up a whole pallet for 12 months, storage comes to 12 × approx. €26 = approx. €310 – and the saving disappears. The calculation turns around when:

  • one pallet holds materials for several campaigns or several departments,
  • the run is large and falls into lower tiers (e.g. 100+ m²),
  • the material moves quickly – you store it for 2–3 months, not a year,
  • each separate production run would also mean a separate design, approval and transport.

It does not pay to store materials with prices, promotion dates or content that changes every quarter. That is the most common mistake: a big catalogue run that goes for pulping after six months.

A worker seen from behind taking brochures from a shelf and packing them into a shipping carton, a barcode scanner alongside
Shipping a batch of materials on demand · illustrative visualisation

Orders from sales reps and branches

Most problems are not in the warehouse but in who orders and how. A few rules work well:

  • One product list with names, codes and photos – so a rep does not write those flyers from last time.
  • Allowances or head office approval – a branch orders within its allocation, or each order is confirmed by someone at head office.
  • A fixed order format – an email or spreadsheet with the code, quantity, address and the date the materials must arrive.
  • Fixed shipping days – e.g. twice a week. Easier to plan, and individual urgent orders can still be handled separately.

For sets made up of several items (e.g. a catalogue, a price list, merchandise and a letter) we assemble them before dispatch – more in our guide kitting explained. A framework price list and ordering rules are most conveniently set out in a framework agreement with a printer.

How we workFrom idea to installation — 5 steps
  1. 01Brief

    Description, sizes, site photos and deadline — a few sentences are enough.

  2. 02Design and quote

    Our designers prepare artwork or a visualisation and you get a price.

  3. 03Approval

    You approve the design; for brand colours we provide a proof.

  4. 04Production

    35+ machines in our own plant in Poland: 3.2 m UV print, CNC, laser, 3D, sewing.

  5. 05Installation or delivery

    Own crews and vehicles across Europe, partner network, couriers worldwide.

Stock levels and reports

What a promotional materials stock report should contain
Report elementWhy
Stock of each item (pieces, cartons, pallets)You know what is available immediately
Issues: date, address, quantity, tracking numberControl of who received what, and a basis for cross-charging between departments
Minimum level and reprint alertReprints ordered in time, not after the fact
Items with no movement for a long timeDecision: ship, dispose of, or stop printing
Material versionWe do not ship an old version when a new one exists

We send the report at an agreed frequency, e.g. once a month and after every larger dispatch. For retail chain campaigns we combine it with the distribution report described in our network rollout with reporting service.

Lead timesHow long it takes
  • 24 h
    express printing (UV inks need no drying)
  • approx. 3 days
    standard lead time
  • up to 14 days
    large and custom projects with installation

Plus courier delivery. Tell us your date — we plan production around it.

Neutral (white label) shipping to agency clients

For advertising agencies, storage and on-demand shipping have extra value: the agency orders a run for its client, and we ship the materials directly to the client's branches – in neutral packaging, without our logo and without documents bearing our name in the parcel. For B2B partners neutral packing is included in the price.

The recipient sees only the agency's or the client's own brand. If materials need installing, our crews work on the agency's behalf without our branding. We sign an NDA on request. More in our guide white label printing explained and on the page for advertising agencies.

Transport in Europe: own vehicles, couriers, dedicated delivery

Our warehouse is in Wieluń, in central Poland, and from there we ship in three modes:

  • Courier – parcels and tubes to branches in Poland and abroad, the simplest for individual issues. We ship worldwide.
  • Our own vehicles – they travel across Europe every day; we deliver materials to clients throughout the EU and to the UK. Useful for pallets, large format materials and deliveries combined with installation.
  • Dedicated courier – when material must arrive at a specific time, e.g. for a trade show or a store opening.

For shipping we pack graphics on a roll or in a tube (approx. €4.20 net each), and boards and larger runs on a pallet with stretch wrap (approx. €19 net per pallet). Labelling parcels from an address list costs approx. €0.10 net each. All prices are indicative; we prepare an exact quote for storage and shipping once we know the range and order rhythm. You can contact us in 14 languages – write in yours and we will reply in the same. Service details: packing and multi-address shipping.

Have a specific project?Describe in a few sentences what you need — we reply with a price and a lead time. Office Mon–Fri 8:00–16:00 (CET).
Send a short brief →Call +48 455 455 460

Questions and answers

Other questions we often get

How long can materials be stored in the printer's warehouse?

As long as they are needed – you pay for each month. In practice we recommend reviewing stock every few months, because materials with dates or prices quickly go out of date.

Can I store materials printed elsewhere with you?

Yes, we also accept materials from the client or another supplier, e.g. merchandise for sets. On receipt we check the quantity and record the items in the same way as our own print.

How long does shipping from the warehouse to a branch take?

Material already in stock needs no production, so the shipment can go out quickly after the request. Delivery time depends on the mode: domestic courier, international courier, our own transport or a dedicated courier for a specific time.

Will a reprint have the same colour as the first run?

We keep the approved master and compare later series against it. We describe this in our guide on colour control in series production. With a change of material or paper batch differences are possible, which is why the master is so important.

Do storage and on-demand shipping make sense for a single location?

Rarely. With one address it is usually simpler to send the whole run at once. The fulfilment model pays off when there are many recipients and orders arrive irregularly in small batches.

WIELKA REKLAMA · SINCE 1991 · SERVING THE EU AND THE UK

We can do it for you — from artwork to installation.

Short brief →Call +48 455 455 460 ↗