Wielka ReklamaSigns & Large Format Print
Coca-Cola — When a physical material launches a digital experience.
Illustrative visualisation

TECHNOLOGY · MARKETING · INTERACTION

Coca-Cola

When a physical material launches a digital experience.

A project delivered within the Runvido and UltronAR ecosystem, combining the brand’s physical materials with interactive technology.
01

The need

Build a solution that is simple for the user, measurable for the brand and works together with the physical campaign medium.

02

The solution

The production and IT teams designed a shared path: from the material and interaction mechanics to the app and usage measurement.

03

Production and rollout

Experience design, preparation of media, web apps, AR, 2D and 3D image recognition, automation and analytics.

04

Outcome

The brand received a consistent link between the physical and digital worlds, ready for use in a campaign or customer service process.

Cafe in the evening: a red wall mural with waves and bubbles and red table tents on dark tables
Illustrative visualisation · 01
Print finishing: stacks of red die-cut table tents and coasters from the cutting plotter, folded by hand
Illustrative visualisation · 02
Promo counter in a mall: a tablet shows colourful augmented reality bubbles floating above a plain can
Illustrative visualisation · 03
Cafe before opening: an installer on a stepladder applies a red mural with white waves and bubbles above tables
Illustrative visualisation · 04
Table close-up: a stack of red coasters and a table tent with a wave and bubble pattern next to a glass of water
Illustrative visualisation · 05
Promotional booth in a mall in the evening: a curved red backdrop with translucent bubbles and a round counter
Illustrative visualisation · 06

WIELKA REKLAMA · CASE STUDY

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