Wielka Reklama
A backlit citylight display case with a poster at a bus stop
Illustrative photo

Citylight and Blueback Posters

A citylight poster hangs in a backlit display case at a bus stop, in a mall or at a station, while blueback goes up on billboards and advertising columns. We print both in standard and custom sizes — from a single poster to runs for a whole network of panels, shipped to multiple addresses.
01

Specification

Citylight
150 g whiteback paper with higher opacity, usually 118.5 × 175 cm or sized to the display case
Blueback
120 g paper with a blue backing that covers the poster underneath
Other papers
170 g satin poster paper for indoor use, 160 g synthetic paper resistant to water and tearing
Printing
full-colour UV, roll-fed up to 3.2 m wide
Packing
in tubes or flat, labelled with format and destination
02

Production options

Citylight for display cases

A poster for backlit display cases at bus stops, in shopping centres and at stations.

Billboard blueback

Printing split into strips for pasting onto large-format panels and advertising columns.

Poster on synthetic paper

Waterproof and tear-resistant — for short outdoor displays with no display case.

Campaign runs

Several formats for one campaign, with the design adapted and shipped to your distribution list.

03

How we work

  1. Formats, quantities, an address list and the campaign start date.
  2. File checks and adapting the design for each additional format.
  3. Printing, cutting to size and packing, labelled with format and location.
  4. Courier shipping to one address or many.
04

Indicative price

Posters are priced per m² of printed paper — the rate drops on larger runs. As a guide:

120 g blueback paper
approx. PLN 13–31 net / m²
150 g whiteback paper (citylight)
approx. PLN 20–39 net / m²
170 g satin poster paper (indoor)
approx. PLN 23–47 net / m²
160 g synthetic paper — waterproof
approx. PLN 39–68 net / m²
Adapting a file for a different format
approx. PLN 55 net / piece
Kitting and multi-address shipping
approx. PLN 12 net / destination
B1 poster on 115 g blueback paper, 4/0 — 50 pieces
approx. PLN 711 net

The lower figure applies to runs from 100 m², the higher one to a handful of posters up to 4 m². Prices are net of VAT and indicative, excluding shipping; we prepare a full campaign quote once we have your list of formats and addresses.

Send a short brief →
05

Deadline? We fit the job around it.

Our standard lead time is about 3 working days, and up to 14 days for larger projects. That is only a starting point. We are the manufacturer, not a broker — we plan our own production queue, so we can move your job forward to meet an opening, event or campaign date.

  • approx. 3 daysstandard lead time
  • 24 hexpress printing — UV inks need no drying time
  • up to 14 dayslarge and non-standard projects with installation

Tell us your deadline in the brief.

Add your date to the brief →

We produce in Wieluń, Poland, and ship by courier across Poland and abroad. Our own installation crews work in Poland and other European countries.

Production facilities · Wieluń, Poland

Everything produced under one roof.

We take each order from artwork to installation on our own machines and with our own crews, so we decide the production order and the delivery date ourselves. For large roll-outs we are supported by a network of partner plants.

Large-format printing

  • two industrial 3.2 m UV printers — roll-to-roll and rigid boards
  • LED UV printing with textile ink
  • dye-sublimation on textiles
  • pigment photo plotter and large-format scanner

Digital print and finishing

  • production digital presses, colour and mono
  • guillotine cutter
  • folding machines, banding machine, press
  • variable data printing and personalisation

Machining and cutting

  • CNC router for boards, plastics and composites
  • laser for acrylic, plywood and engraving
  • oscillating cutting-and-creasing plotter and vinyl cutter
  • hot-wire foam cutting and acrylic bending

Finishing and assembly

  • large-format and thermal laminators
  • welders and two automatic eyeleting machines
  • industrial sewing room: hems, pole pockets, SEG edging
  • mounting and vinyl application stations

3D printing and prototypes

  • farm of 7 3D printers
  • two industrial large-volume printers
  • dedicated printer for channel letters
  • professional 3D scanner and modelling for print or CNC

Logistics and installation

  • own installation crews in Poland and Europe
  • work from lifts up to 18 m
  • warehouse and per-store kitting
  • multi-address shipping for retail chains

FAQ · Citylight and blueback posters

Frequently asked questions

What's the difference between citylight and blueback?

Citylight is printed on paper for display cases that are lit from behind. Blueback has a blue backing and is used for pasting onto billboards and columns — it covers whatever graphic is underneath.

What size is a citylight poster?

Usually 118.5 × 175 cm, but display cases vary between operators. It's worth confirming the size with the panel owner before printing.

Can a citylight poster hang without a display case?

The paper isn't rain-resistant. For outdoor use with no cover, synthetic paper or a banner is the better choice.

Can you ship posters to several towns at once?

Yes. We pack posters according to your distribution list and ship them to multiple addresses at the same time.

Can you meet a fixed date?

Usually, yes. Our standard lead time is about 3 working days, and express printing in 24 hours is possible. As the manufacturer we plan production ourselves, so we can schedule your job around your deadline. Add the date to your brief and we will confirm it before work starts.

Projects in a similar field

We have worked for

ORLEN OILSee the case study →Polskie RadioSee the case study →WieltonSee the case study →Kampanie wyborczeSee the case study →

WIELKA REKLAMA · WIELUŃ, POLAND · SINCE 1991

Tell us what you need. We will match the right production.

Short brief →Call +48 455 455 460 ↗