PKO Bank Polski's innovation team introduces itself from a print

01 Context and challenge

The innovation department of a large bank is made up of people with different specialisms, and their work can be hard to describe in a few words. Printed material introducing a team is usually limited to a photo, a name and a job title. A description like that says little about who someone is and whom to approach with a particular matter.

The second difficulty is more mundane. Teams change: someone leaves, someone joins, roles shift. A printed material describing the line-up goes out of date at the first such change and has to be reprinted, or the team has to accept that it shows the situation from several months ago.

02 Our role and solution

### What we did

As Runvido we supplied an interactive layer that links the printed material with video. When a phone is pointed at the print, the medium is recognised and a recording plays in which team members introduce themselves and explain their role. This is how our AR and image-recognition materials work: the phone recognises the medium and links it to the assigned content.

The key point is that the video and the print are independent of each other. The recording can be changed after printing, so the medium remains valid despite changes in the team.

### What we did not do

The printed material was not produced by Wielka Reklama.

03 How we worked

The starting point was the innovation department's printed material, which we linked with the recordings. In the videos, staff talk about themselves and what they do.

Once the project is live, changing the content requires no intervention in the print. When a new person joins the team, their video is recorded and linked in place of the previous one. Anyone who points a phone at the same print will see the current line-up.

The project was created as part of a longer cooperation with the bank.

04 Results

The result is above all practical. The innovation team gained a material in which people introduce themselves, rather than just being listed by name. A change in the team line-up means a new video, not a new print run. We have no data on the number of views or on how the material affected contacts with the department, so we do not give any.

05 What set us apart

This project shows a mechanism that works wherever print describes people: teams, account managers, advisers. We took a similar approach with Compensa's posters and leaflets, where a change of staff means replacing the video, not the print. For the same bank we also prepared card activation instructions launched from a printed medium. If a future project also needs print, for example leaflets or brochures, Wielka Reklama can produce it.