﻿wielkareklama.eu LOGO PACK
Version 1.0 · November 2026
Created by wielkareklama.eu and weblango.com

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CONTENTS

01_Brand_guidelines        Brand guidelines (PDF) — logo construction,
                           clear space, colours, versions, applications
02_Logo_horizontal         horizontal logo — primary version
03_Logo_vertical           vertical logo — narrow and square formats
04_Symbol                  symbol only — icons, avatars, small items
05_Partner_badges          “Partner”, “Technical partner”, “Sponsor”,
                           “Produced by”
06_Icons_favicon_social    favicon, app icons, 1080 px avatars,
                           e-mail signature logo, ready-made HTML code
07_Logo_with_clear_space   files with built-in margins — place them
                           without measuring
08_Colours                 .ase palette (Adobe), .css variables,
                           colour table .txt
09_Fonts/Geist             Geist brand typeface + SIL Open Font License

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WHICH FILE TO USE

PDF_CMYK   Print: printers, agencies, DTP studios (Illustrator, InDesign,
           CorelDRAW, Affinity). Vector — scales to any size.
EPS_CMYK   Older software, cutting plotters, engraving, routing. Vector.
SVG        Websites, apps, presentations, online editors. Vector.
PNG        Word, PowerPoint, e-mail, social media. Transparent background.
           Choose the size closest to what you need — do not enlarge.

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COLOUR VERSIONS (part of the file name)

full-colour            primary version, for white and light backgrounds
full-colour-negative   full colour for dark backgrounds (white wordmark)
flat                   colours without gradients — vinyl, screen printing,
                       embroidery, Pantone colours
flat-negative          flat version for dark backgrounds
greyscale              black-and-white printing
black / white          one colour — stamp, engraving, embossing

Example file name: wielkareklama-eu_logo-horizontal_full-colour_1500px.png

The negative and white versions have a white wordmark on a transparent
background — in a system preview on white they may look empty.
This is correct.

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KEY RULES

1. Use only the files from this pack — do not redraw the logo or set
   the name in a typeface.
2. Keep the clear space X (X = height of the letter “w” in the wordmark)
   and the minimum size: horizontal logo 35 mm / 140 px, vertical logo
   22 mm / 90 px, symbol 6 mm / 16 px.
3. Light background — full-colour version; dark background — negative.
4. The technique determines the version: vinyl, screen printing,
   embroidery, engraving — flat or single-colour version.
5. Do not change the proportions, colours or layout, and do not add
   shadows or effects.

Details and examples: Brand guidelines in the 01_Brand_guidelines folder.

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PRIMARY COLOURS

wielkareklama Grey     #74776F   CMYK 28/18/28/53   Pantone 416 C
wielkareklama Red      #E41F13   CMYK 0/96/100/0    Pantone 485 C
Graphite (dark bg)     #2A2C28   CMYK 70/60/65/80   Pantone Black 7 C

Full palette including the symbol colours: 08_Colours folder.
CMYK: Coated FOGRA39 profile. Pantone values are the closest matches —
check them against a swatch book before printing with spot colours.

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The wielkareklama.eu logo is protected. It may be used only in
accordance with the brand guidelines, in materials related to
cooperation with wielkareklama.eu.

Questions about the logo and the files:
tel. +48 455 455 460
kontakt@wielkareklama.eu
www.wielkareklama.eu

Created by wielkareklama.eu and weblango.com
